Online Only Event: We will send you a meeting link once you sign up.
This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
The world we live in is evolving faster than ever. We’re witnessing a significant shift in power from businesses to customers, alongside a massive increase in demand. Brands must become far more customer-centred or risk falling behind.
Join our monthly roundtable, hosted by Ryan Wiseman, Experience Director. This is a safe space for anyone in a CX-related role, or with a general interest, to share knowledge, learn, and have an open chat about the good, the bad, and the ugly of Customer Experience.
This session:
Creativity is the act of crystallising imagination turning the abstract into the real. And when you’re working alone, that process is relatively straightforward. Single player mode is easy.
But the most important things we build rarely get built alone. Multiplayer creativity is hard, messy, contested, and uncomfortable, yet it’s precisely where the most significant work happens. The moment you introduce more people, you introduce shared accountability, shared decisions, and the friction of different perspectives. None of that is easy. All of it is necessary.
So how do we actually manage it?
In this session, Pete and Rafa explore six emerging patterns for collaborative design leadership, from the Dictator (one vision, total clarity, zero consensus) and the Trio (balanced creative tension) to the chaos of the Toddler, the rigidity of the Project Manager, the radical experiment of Agents (no humans in the loop at all), and the democratic noise of Crowdsourcing.
Each pattern has its place. Each has its costs. The question isn’t which one is right, it’s whether you’re choosing consciously, or just falling into one by accident.
Our Peer Network lead will guide the discussion, sharing perspectives, but crucially looking into what you are doing.
Limited to 12 attendees to allow for discussion. The Chatham House Rule applies and places are strictly limited to one per organisation.
We hope you can make it!
Your Host:
Rafa Prada
Rafa is a Senior Product and Design consultant, mentor and visiting lecturer at the UAL, Kings college London, LIS and UCL. He leads the design and development of digital products, services and experiences with a strong emphasis on collaboration practices.
In 2018 he launched yourdigitalrights.org, a service for people to exercise digital rights under data protection regulations around the world, because they believe that privacy matters and that exercising your right to privacy should be easy.
Today YDR supports over 32000 people with their data request a month.
Ryan Wiseman, Experience Director
Ryan is an Experience Leader, currently based in London, working with clients globally helping them to shape innovative, human-centred experiences that resonate, inspire, and bring people on a journey of change. He has helped clients adopt this philosophy across mid to large scale digital and creative transformations; providing value for their customers, employees, and partners.
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Thu, 23 Apr 2026
10:00 - 11:00