BIMA Breakfast | The Fight for Footfall

Whilst much of the world has returned to normal since the COVID-19 pandemic, one area of life remains completely transformed: the way we spend our leisure time. Pubs, restaurants, cinemas, shopping centres, and tourist destinations have all struggled to recover their levels of footfall.

Against that backdrop, true’s ‘Fight for Footfall’ research combines brand-new survey data with commentary from industry experts to explore how hospitality, leisure, and entertainment brands can adapt to meet our changing habits and priorities.

It includes:

• Original insights into our priorities and attitudes towards leisure time
• Inspiration from brands who have managed to buck the trend
• Personas representing target audience segments
• Tips for creating effective digital marketing and customer experiences

Join us for this breakfast session where true’s Head of Strategy, Dave Jones, and SEO and Media Lead, Nikita Mohide who will be sharing insights from True’s latest Marketing Week whitepaper – ‘The Fight for Footfall’.

Speakers:

Dave Jones, Head of Strategy, true digital

Dave’s spent more than 10 years as an agency-side marketing strategist, helping to shape brands, communications and customer experiences for start-ups, global corporations and everything in between.

His specialty is applying traditional brand thinking to the opportunities provided by digital platforms and emerging technologies.

As Head of Strategy at true, he leads the research, planning and digital strategy for clients like St Austell Brewery, UK Sport, South West Water and Aardman.

Nikita Mohide, SEO and Media Lead, true digital

Nikita leads our SEO services at true. An all-rounder in SEO, she brings experience across on-page, off-page and technical SEO.

From content strategies, to technical SEO audits, she creates SEO strategies that help clients win more relevant organic traffic.

She has worked on complex website builds, as well as developing the SEO strategies for clients across a wide range of sectors, including e-commerce, B2B and hospitality.

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