BIMA B Corp Bootcamp | Session Three Fair Work

Online Only Event: We will send you a meeting link once you sign up.

Fair Work:

This session explores how B Corp purpose moves beyond values statements into practical leadership, governance and day-to-day decision making, with a clear focus on stakeholder accountability.

We will break down what B Lab actually requires around purpose, boards and impact oversight, and share a real agency case study showing how this works in practice. Join the call to understand what “good” looks like, avoid common pitfalls, and leave with clear, practical actions you can apply inside your own agency straight away

Who is it for

This workshop series is designed for agency leaders, operations teams, and purpose-driven founders in the digital, creative and tech space. Whether you’re curious about B Corp, just starting your application, or wrestling with evidence gathering, this series will give you clarity, direction, and confidence.

Your Host:

Rodica Murphy, Managing Director, RM Sustainability Consulting

Rodica is a sustainability consultant specialising in tech, fashion and textiles SMEs, with a 100% success rate guiding clients to B Corp certification. Known for making compliance simple and human, she helps businesses cut through the jargon and turn sustainability frameworks into growth opportunities.

Alex Holliman, Founder & Managing Director of Climbing Trees

Alex Holliman is the Founder and Managing Director of Climbing Trees, a leading digital marketing agency that helps organisations get discovered online through search engines, large language models, and social platforms.

Under Alex’s leadership, Climbing Trees has become one of the United Kingdom’s most sustainable and ethical agencies, proudly ranking among the highest-scoring B Corps worldwide. The agency’s dedication to responsible business practices has been recognised with the King’s Award for Sustainable Business.

Over the years, Alex and his team have partnered with inspiring organisations and brands including Greenpeace, Olympus, and Seiko, amplifying their impact through digital marketing that aligns with values of sustainability and innovation.

At the heart of Alex’s vision is a belief that business — and advertising in particular — can be a powerful force for good. Climbing Trees focuses on supporting visionary clients who are driving positive change in their fields, combining ethical marketing with measurable growth.

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