Online Only Event: We will send you a meeting link once you sign up.
This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
Our industry is evolving faster than ever, driven by rapid advancements in technology and AI. Join our monthly roundtable for AI enthusiasts, hosted by Raymond Manookian, Head of AI Experience Design, Cognizant Moment. This is a safe space to come together, share challenges, and explore opportunities in AI.
For our first AI Roundtable of 2025, we shift the conversation to the perspective of those at the start of their creative careers.
In this session, “Generation AI: Redefining Creativity in the Digital Age”, we explore how AI is influencing the first generation of digital natives stepping into the industry. Unlike the “digital adapters” who are learning to embrace these technologies, this new wave of talent will leverage AI and GenAI from the outset, driving innovation and setting new benchmarks for creativity and collaboration.
We’re excited to be joined by Liberty Covill and Samuel Olabode of VCCP, who will lead the conversation, offering their insights and experiences as emerging creatives navigating this rapidly evolving landscape.
Key Topics
This conversational and forward-thinking session will inspire agencies, leaders, and creatives to think differently about AI’s role in the future of our industry. Don’t miss this opportunity to hear from the voices shaping tomorrow’s creative sector.
Register now and join the discussion that sets the tone for AI and creativity in 2025.
Speakers:
Raymond Manookian, Head of AI Experience Design, Cognizant Moment
With over 20 years of award-winning creative experience, Ray has transitioned from a classic and modern design background to become a pioneering design leader with a focus on humanity-centric design and transformative experiences. His expertise lies at the nexus of human and digital technology interactions, where business strategy and design converge.
Liberty Covill, Junior Planner, VCCP
Liberty Covill is a Junior Brand Planner at VCCP London, an AI Strategist at Faith, VCCP’s dedicated AI creative agency, and recently has been working with VCCPs media department as a junior Creative Strategist. With an MA in Cognitive Science from the University of Edinburgh, specialising in Metaphysics and Computational Linguistics, Liberty brings a unique perspective that centres around AI to each of her roles. She focuses on integrating AI into creative while exploring how AI can help the media and creative disciplines work more collaboratively. In these roles, she works to balance innovation with creativity, helping shape the future of advertising in an evolving technological landscape.
Samuel Olabode, Account Coordinator, VCCP
Samuel Olabode is an Account Coordinator at VCCP London, working across Virgin Media O2 and as part of VCCP Curious, the agency’s technology-focused innovation arm. With a background in Advertising and Marketing, Samuel’s academic researched explored whether virtual branded platforms increased consumer brand engagement, igniting an insatiable appetite for technology, AI, communication, and its intersection with creativity. At VCCP, Samuel has contributed to innovative campaigns like O2 Scambaiters and brings a deep interest of AI to his role. As an account person, he offers a unique perspective on how AI can redefine how we work and enhance processes ultimately driving innovation and improving creativity.
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Thu, 30 Jan 2025
10:00 - 11:00
