There’s increasing pressure for organisations sector-wide to meet customer expectations in a digitally-driven world. In a time where customers expect the same seamless, personalised experience from their doctors surgery as they receive from as their favourite retailer, the pressure for organisations to not just innovate, but do so at speed has never been higher.
80% of consumers report that they’re more likely to buy for businesses that know them and deliver a personalised customer journey. But how can organisations that aren’t digitally mature get to know their customers successfully?
Enterprise level digital experience technology comes with all the bells and whistles for ambitious brands to elevate their customer experience and achieve an attractive ROI. We explore eight key aspects of the Episerver Digital Experience Platform that have made the technology a worldwide leader since 2015 in our guide.