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6 May 2020
BIMA, the voice of the British digital industry, has announced its BIMA 100 for 2020.
The event is an annual recognition of the leaders, pioneers, entrepreneurs and
changemakers at the forefront of the digital sector. Although this year’s celebration
event has been postposed as a result of the pandemic, the BIMA 100 remains a
landmark in the digital year and a career highlight for everyone who wins a place on
the coveted list.
Nominated by BIMA members, the final 100 was selected by a panel of respected
industry experts. To ensure the final 100 formed as broad a representation of the
industry as possible nominations were made across 11 categories, placing CEOs &
Leaders and Tech Trailblazers on an equal footing with Rising Stars and Students &
Amongst the entrants to the BIMA 100 this year are:
Tech Trailblazers: Sam Shah, an NHS clinician and digital health advisor whose
unique perspective has enabled him to design digital services to improve the patient
experience. His is now global clinical and digital adviser for the Department for
International Trade and advises healthcare organisations and governments on digital
transformation on a global scale.
Rising Stars: Lene Van der Borght is a partner development manager at Microsoft.
Not only is she one of the company’s top performers, she also runs Microsoft’s
career advisory boards through which she supports others’ career success.
Students & Apprentices: Owen Green is a student at Abbot’s Lea School in
Liverpool. For the past two years he has taken part in BIMA’s Digital Day initiative
and was part of the team that won the Vodafone Challenge in 2018.
Strategists & Consultants: Daniel Tremayne-Pitter is the founder and head of
behavioural insight & strategy at Dark Matter. A behavioural specialist, marketer and
creative technologist, Daniel uses social, psychological and economic theories to
guide production teams in creating high-performance, award-winning work.
“This is the 7th BIMA 100 and every year it is filled with truly exceptional people. Yet in the current climate it is perhaps more important than ever that we champion the very best leaders, innovators, strategists and rising stars of our industry. These are the people who are already making a huge difference in their chosen disciplines, and they are the people whose ideas, experience, initiative or drive will help lead us to success once the current crisis is over.”Natalie Gross – Co-President BIMA