Royal National Institute of Blind People (RNIB) and The&Partnership launched Design for Every Gamer, an intiative to challenge perceptions and create real change in the world of gaming.
Using livestreaming platform Twitch, sighted, blind and partially sighted gamers played popular video games whilst having an honest conversation about this very real issue in real-time.
To make this experience as authentic as possible, The Mill created five different sight loss condition filters, with the help of experts at RNIB. These filters work via cameras and respond to gaze and head tracking. The sighted gamers’ screen is hacked with these filters, so they can experience first-hand the challenges for themselves. They range from partial sight conditions like retinitis pigmentosa, to showing the experience with little to no useful vision, demonstrating the full range of issues.
Technology-driven Experience: Gold
Creative Award
Inclusive Design Award
Client: RNIB
Agency: The&Partnership