Role Overview
We are seeking an experienced Data & Analytics Lead with strong agency experience to support analytics implementation, reporting strategy, data quality and performance measurement across a portfolio of digital and performance marketing clients.
This is a hands-on role requiring expertise in digital analytics, tracking, consent management, reporting and troubleshooting, combined with the ability to think strategically, identify opportunities for improvement and shape clients’ measurement frameworks.
Working across multiple client accounts, you will partner with account teams, performance marketing team, UX specialists, developers and project managers to deliver accurate measurement, actionable insight and scalable reporting solutions. You will lead analytics strategies that support client objectives while remaining actively involved in implementation and delivery.
Key Responsibilities
Analytics Auditing & Strategy
- Audit analytics implementations, reporting environments and measurement frameworks.
- Assess data quality, identify inefficiencies and recommend improvements.
- Lead analytics strategies aligned to client and account objectives.
- Diagnose tracking, reporting and data quality issues and define remediation plans.
Tracking, Implementation & Consent
- Implement and optimise GA4, GTM, event tracking and conversion measurement.
- Build tracking plans, tagging frameworks and campaign measurement solutions.
- Implement and troubleshoot Meta Pixel, LinkedIn Insight Tag, Floodlight and Google Ads tracking.
- Manage consent management platforms including OneTrust, CookieScript and Consent Mode.
- Ensure analytics implementations are scalable, compliant and properly documented.
Reporting, Automation & Insights
- Design and maintain dashboards using Looker Studio, Power BI and related tools.
- Define KPI frameworks and reporting structures.
- Improve reporting efficiency through automation and single-source-of-truth initiatives.
- Support performance reporting, attribution analysis, funnel analysis and audience insights.
- Identify opportunities to leverage AI and automation within reporting and analytics workflows.
Data Integration & Engineering
- Support data architecture, integration and reporting workflows.
- Work with BigQuery, SQL and Python for extraction, transformation, QA and automation.
- Leverage GTM, APIs, web services and automation platforms such as Zapier.
- Understand the data collection potential of CMSs, DXPs, CRMs, CDPs, consent platforms, data lakes, eCommerce and reporting platforms.
- Support warehouse-to-dashboard reporting and connected marketing technology ecosystems.
Collaboration & Enablement
- Work with marketing, UX, web development, project management and account teams.
- Scope and deliver integrated measurement requirements within new website and platform projects.
- Produce tracking briefs, implementation plans, QA documentation and stakeholder guidance.
- Clearly communicate technical concepts and recommendations to non-technical audiences.
- Operate independently, managing multiple client workstreams and driving initiatives forward with minimal supervision.
Required Skills & Experience
Essential
- 7+ years’ experience in digital analytics, data analytics or measurement strategy.
- Agency experience working across multiple clients in parallel.
- Strong hands-on experience with analytics implementation, tracking and troubleshooting.
- Experience auditing analytics ecosystems and developing reporting frameworks.
- Strong understanding of GTM, SQL, APIs, web services and data integrations.
- Experience working with CMS, CRM, CDP and wider marketing technology ecosystems.
- Strong stakeholder management and client-facing communication skills.
- Experience working within Agile environments.
Technical Skills
- GA4
- Google Tag Manager
- Looker Studio
- Power BI / Microsoft Azure services
- BigQuery and data warehouses
- SQL and Python
- APIs and data integrations
- Event and conversion tracking
- Consent management and data governance
For more information or to apply please CONTACT US.
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Brand Potential
Brand Potential is a marketing collective built for brands that think beyond the brief.
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A partner that fuses human ingenuity with machine intelligence, creativity with commerce, and brand with performance to create solutions no single perspective could reach alone.
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We believe that unlocking brand potential requires a new way of working. That’s why we bring together diverse specialists and we amplify their expertise with the power of AI.
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We connect our specialisms and teams across our client teams where we can make the most impact. Our clients enjoy their day-to-day team and behind them sit 300+ people across insight, strategy, creative, SEO, data, and performance, all ready to plug in where needed.
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