Salary: £40K DOE
Hybrid or remote (Maidstone, Kent)
HYBRID – Our office is located in Maidstone, Kent.
About Reflect Digital:
Reflect Digital is the digital marketing agency your customers will thank you for hiring.
Putting our client’s customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies.
We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customer’s journeys, drivers and motivations is needed if you want to deliver exponential growth.
Our values: We are a Family, Love Our Craft and are always Going for Gold
The role:
The role of CRO, data and analytics manager brings together the combined elements of delivering best in class CRO projects for our clients. The CRO Manager will be responsible for the development of research focused CRO testing and recommendations alongside roadmap delivery. Using platforms such as VWO, Convert, PageSense, MS Clarity and or Hotjar.
They will also support the agency with the delivery of insightful and powerful reporting through Looker Studio, alongside the auditing and implementation of tagging and tracking for clients.
The CRO Team is a key part of the newly formed Behavioural Science and Innovation team. You will be instrumental in delivering our approach of prioritising insights, research & hypothesis-led testing, over velocity of testing. There will be a focus on continual improvement, alongside combining behavioural models and customer engagement data to inform recommendations. You’ll be joining a dynamic and fun team of digital and data fanatics, with the unique opportunity to help evolve and develop the agency’s growing CRO and CX offering. Working with market-leading tools, you’ll be helping to make data-driven decisions on all aspects of the digital customer experience. You will be known as the expert for A/B testing and will evangelise the potential of CRO and our insights led approach across the organisation. It’s a key role as you will have a direct impact on the customer journey, website performance and be at the core of a test and learn culture within the company.
We are looking for…
We’re looking for a passionate individual to support our CRO, data and analytics offering with the passion and proactivity to deliver continuous improvement and opportunities, both to our clients and the agency. You must have hands-on experience of working on CRO projects and have had experience of using platforms such as VWO, PageSense and Hotjar on a daily basis, as well as daily experience of building, maintaining and using Looker Studio. You should also have experience of tagging and tracking implementation, and using platforms including Google Tag Manager and GA4, being able to engage in problem solving audits of tracking to identify and rectify problems when they arise. You must be able to plan and prioritise, both to build and deliver client roadmaps to ensure maximum value, but also to ensure delivery of projects to schedule.
Key responsibilities:
CRO Strategy & Execution – Develop and execute a structured CRO roadmap, conducting audits, A/B and multivariate testing, and data-driven optimisations to improve conversion rates through platforms including VWO (or similar), Hotjar and PageSense.
User Experience (UX) & Behavioral Insights – Leverage qualitative and quantitative data to recommend UX/UI improvements based on behavioral science principles.
Reporting & Dashboard Development – Build, maintain, and optimise reporting dashboards in Looker Studio and other visualisation tools to provide real-time insights.
Tagging & Tracking Implementation – Define, document, and manage tracking requirements, ensuring accurate data collection, including experience of Google Tag Manager (GTM) and GA4.
Data Accuracy & Insights – Ensure consistency and reliability across marketing and CRO reports, translating insights into actionable recommendations.
Client Strategy & Servicing – Establish strong relationships with clients, providing regular reporting, strategic recommendations, and performance updates.
Collaboration & Integration – Work closely with other departments (SEO, paid media, development) to integrate CRO strategies into broader marketing efforts.
Innovation & Automation – Work alongside the innovation team to automate reporting and optimise testing processes to improve efficiency.
Quality Assurance & Best Practices – Conduct rigorous QA checks on CRO implementations, ensuring best practices are upheld across all client accounts.
Training & Team Development – Mentor junior team members, provide training on CRO tools and best practices, and promote a structured test-and-learn culture.
What success looks like:
Impactful CRO Strategies – Successfully implementing optimisation strategies that drive measurable conversion improvements and align with client goals centered in behavioural science.
Reliable & Actionable Reporting – Creating and maintaining dashboards that provide clear, insightful, and accurate data, supporting data-driven decision-making across the business.
Seamless Tracking & Data Integrity – Ensuring robust tracking implementations, troubleshooting data discrepancies, and maintaining accuracy across measurement platforms for the agency.
Client Satisfaction & Growth – Establishing strong client relationships through transparent reporting and strategic recommendations that lead to upsell opportunities.
Cross-Functional Collaboration – Working effectively with teams across the agency to integrate CRO insights into broader marketing and UX strategies.
Package
Salary: £40k
Flexible working, 4-day work week, (core hours 9-4.30pm)
Hybrid working available for some roles
Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY
Private Healthcare, inc dental from Vitality
Breakfast Club and healthy snacks
Weekly Wellbeing Sessions
Access to trained Mental Health First Aiders (MHFA)
Lunch & Learn and Brunch & Learn sessions
Internal Training Opportunities -MHFA Training, First Aid Training, ED&I Training
Endometriosis Friendly Employer
Career Progression
Agency Partnerships
Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
To watch staff testimonials about our company culture you can watch this video on YouTube.
Interview process – What to expect.
This is a more detailed breakdown of our interview process and what to expect at every stage. As stated above, if you need any reasonable adjustments to be made to this process, please let us know at application stage.
Cultural Interview with People and Culture Manager via video – 30 minutes
If successful, an initial interview with hiring manager via video – 30 minutes
Task Stage – A task is set in advance and then a task Interview in person (where applicable to the role) – 1.5hrs at the Maidstone office
Video or phone interview with CEO Becky.