In a customer-connected world, it makes sense to connect customer data throughout your marketing stack, so that recipients of omni-channel communications experience a connected story at every touch-point.
This connected experience starts with data. For organisations using the Sitecore Experience Platform, Sitecore is often the connective tissue that creates the visual layer of the customer journey, integrating and then leveraging data to and from adjacent systems to provide a seamless brand experience.
Your website is where customers tell you who they are, what they want, and when they’re ready to convert. It makes sense to listen, and to have customer-facing platforms react accordingly.
Given that web forms are a vital customer intelligence source, and that they provide explicit insights, it makes sense to integrate them with the CRM system that sales and marketing use to craft both offers and marketing communications. The data also triggers Sitecore personalisation, as form conversions are so often a critical waypoint in the path to purchase. Marketers need to make those conversions both recognised, and actionable.
Read about the Codehouse Sitecore Forms to Salesforce Connector.