Car insurance search trends 2024

The car insurance industry is a digital battleground. With fierce competition vying for consumer attention, understanding search trends is crucial for success.

We’ve partnered with Croft Analytics to delve into the latest search trends in the car insurance sector. In a competitive market, search strategies like SEO, PPC and paid social are becoming more essential than ever for leading brands to gain an edge.

Using the Share of Searching tool, we’ve identified key insights into evolving search trends and consumer behaviours. Whether you’re a car insurance expert or just interested in the digital landscape of the industry, this report offers valuable takeaways for everyone.

Elevate your car insurance brand with content-driven SEO

Google rewards companies that provide unique, informative and valuable content tailored to their audience. As a car insurance provider, you have a unique chance to position yourself as an industry expert.

• Identify your niche: Find your speciality and produce content that directly addresses your target audience’s pain points
• Master E-E-A-T: Focus on expertise, authoritativeness, trustworthiness and experience to boost your search rankings on Google
• Leverage SERP features: To boost your brand’s authority and visibility, appear in featured snippets, knowledge graphs and answer boxes 

Standing out in the competitive car insurance market

While “car insurance” is a popular search term, it’s also highly competitive. It accounts for 14.8% of traffic volume. To stand out, explore less competitive keywords that can drive quality, targeted traffic.

Social Search for the car insurance industry

Marketers must look beyond Google to reach their target audience.  Social media platforms like TikTok, Instagram and YouTube offer unique opportunities to connect with consumers.

In the UK, 76% of TikTok users are aged between 15 and 24, making it a prime platform for reaching and engaging young, first-time drivers. Brands like Veygo UK have successfully leveraged TikTok to promote their car insurance products to this demographic.

Beyond these established platforms, emerging channels like Reddit, Pinterest and Snapchat hold immense potential for building brand awareness and fostering audience engagement. By understanding these trends and implementing effective strategies, car insurance brands can differentiate themselves, cultivate customer loyalty, and thrive in the competitive market.

Ready to dominate the Search Results?

Download your free guide now, to leverage our industry expertise, actionable tips and data-driven strategies to help you unlock your car insurance business’s full potential.