Profound – who have built award-winning ecommerce solutions for the likes of Interflora, Planet Organic, Majestic Wine and Protyre – bring deep expertise in implementing API-first, cloud-native SaaS solutions for their clients, with a relentless focus on building better customer experiences and implementing smarter technology choices.
The acquisition allows Candyspace to apply its expertise in combining design, technology and insight to any ambitious businesses looking to boost the effectiveness of its ecommerce platforms.
Alongside Candyspace’s particular expertise in DXP and headless CMS solutions such as Optimizely and Contentful – as well as its industry-leading mobile app experience – Profound bring established credentials in Shopify Plus, commercetools, Algolia and Storyblok, among others.
Candyspace have been growing year-on-year, with recent additions to its portfolio including Samsung, Global Media & Entertainment, euNetworks and Loadsure, alongside long-established clients ITV, Mazda and Rolls-Royce, among others.
The acquisition of Profound forms part of Candyspace’s ambitious growth plans and further enables us to deliver on our promise of creating digital products loved by everyone.
Candyspace’s Global CEO Tom Thorne said: “The continued growth in online commerce represents an incredible opportunity for many brands. As this space evolves, enhancing our existing capabilities to deliver complex, best-in-class ecommerce platforms allows us to deliver greater ROI to clients and optimised user experiences to their customers. I’m delighted to welcome the Profound team into our business and continue our ambitious growth plans for the future.”
Profound’s founder Tim McMillen said: “We are thrilled to be joining the Candyspace family. Combining our obsession for great ecommerce customer experiences with Candyspace’s passion for building digital products that drive value for businesses and users creates an industry-leading proposition in our space. This strategic partnership will provide our teams with many exciting opportunities to create meaningful online experiences for retail brands that prioritise growth through insight-led digital innovation.”