Winner Produced for: UKRI (UK Research and Innovation) Produced by: Fictioneers (Potato, Sugar Creative, Tiny Rebel Games)

The Big Fix Up

Bringing Wallace and Gromit to life in AR for the first time, Oscar winning studio Aardman Animations partnered with Fictioneers (a consortium of Potato, Tiny Rebel Games and Sugar Creative) for the release of ‘The Big Fix Up’.

Starring the famed duo, the app which launched in January 2021, uses the power of augmented reality to follow the iconic characters’ first new adventure in a decade, their latest business venture, Spick & Spanners taking on the challenge of fixing up Bristol (home of Aardman), with the player as the new employee of the company.

Combining the very latest in augmented and mixed reality techniques, this all-new Wallace and Gromit story allows users to delve right into the action. It’s an interactive journey of physical and digital experiences that play out in the real world around them, through the ‘window’ of their smartphone.




Available on iOS and Android worldwide (with the exception of China and Singapore), the free app creates a narrative-driven experience, taking the user through AR gameplay, CG animations, in-character phone calls, extended reality (XR) portals, and comic strips.

The Big Fix Up has secured more than 200 pieces of press, as well as features on the App Store and Google Play.


The Big Fix Up with Wallace and Gromit is one of the BIMA 10 not because it represents a new technology but because it has innovatively combined existing technologies such as AR, video, CG and game play to create an immersive narrative that you can change and drive from your phone. In other words, download BFU and become Nick Park for the day.
Emma De La Fosse Chief Creative Officer (CCO) - Digitas UK

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The Project Team

Richard Saggers, programme lead (BIMA 100 alumni (2020)

James Spencer, who built the MUST platform, was selected for BIMA 100 in 2021! (both Potato)

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