BIMA10 Awards Finalist

Produced by: The Secret Story Draw Produced for: The Secret Story Draw


The Secret Story Draw by Jollywise

The Secret Story Draw, a campaign full of optimism and opportunity. Committed to placing illustrators and animators from underrepresented ethnicities into paid internships in the children’s media industry and kick starting their career journey.

The campaign ran from Late march to Mid June 2021 and was widely supported by the industry culminating in an awards ceremony that awarded 12 winners from over 160 submissions placements at studios including Aardman, Jellyfish Pictures, DNEG, BlueZoo and many more.

The Secret Story Draw is in association with various industry partners including the DCMS funded Young Audiences Content Fund, which is managed by the BFI and supports the creation of unique and distinctive content for young audiences, BAFTA Kids, The Children’s Media Conference, ScreenSkills and Macmillan Children’s Books.



Illustration and animation in the children’s media industry still has some way to go to truly offer meaningful employment opportunities for underrepresented ethnicities. The Secret Story Draw’s mission is to ensure that the people creating content for young people in this country are as representative as possible.


Get to know Jollywise

We are a creative development studio, producing award-winning interactive content and experiences that extend the story.

Our talented team fuse great coding, brilliant design, animation, storytelling, and fun into everything we do for the world’s best and brightest brands.

Based in Brighton, we offer a range of digital and non-digital content creation services, including HTML5 development, games, native apps (IOS and Android), creative content strategy, brand and character development, social media content, and fully responsive websites.

We also produce a wealth of offline maker-inspired content for social, from ideation and creative development to production, photography/videography, and final delivery.

As a digital publisher of our own homegrown IP, we place a large emphasis on understanding and playing with new tech. Research and development enables up to be agile, and develop creative solutions, content, and systems for us to use in both clients’ and our own projects.

Over the last 10 years we grown with the ever-shifting creative digital landscape, consistently delivering design, content, and digital experiences that exceed both creative and technical expectations.