BIMA10 Awards Finalist

Produced by: Sugar Creative Produced for: Dr Seuss Enterprises


Dr. Seuss’ ABC: An Amazing AR Alphabet

Dr. Seuss’s ABC – An Amazing AR Alphabet! has been created by Sugar in partnership with Dr Seuss Enterprises, a groundbreaking app designed to enhance the way children learn to read and recognise letter shapes.

Using the source material of the bestselling book Dr. Seuss’s ABC, the app encourages children to learn their ABCs in a fun, engaging, and unexpected way taking readers from Aunt Annie’s alligator… to Zizzer-Zazzer-Zuzz!

The App effortlessly combines play with learning, alongside the magical imagination of Dr. Seuss brought to life in front of your eyes.

Every character from the pages of the book Dr. Seuss’s ABC meticulously recreated in 3D and presented in AR for the very first time, families can read along with the classic book, interact with the characters and trace the letters with real time responses on screen.


Dr Seuss’ ABC was launched in March 2020 to coincide with Dr Seuss’ birthday celebrations.

“‘Dr. Seuss’s ABC – An Amazing AR Alphabet! App’” is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love”
Susan Brandt, President, Dr Seuss Enterprises


Get to know Sugar Creative

Founded in 2008, Sugar quickly built a reputation for high quality creative across multiple disciplines. In the last ten years Sugar has won multiple awards and, more recently, has become a market leader in innovative driven project solutions.

‍Our Clients
Our current clients and partners range from global giants such as Dr. Seuss, OSMO, Toyota, Hyundai, Allianz, Cemoir, RTS, BAFTA, BBC, Aardman, and Kingspan to a raft of small pioneering entrepreneurs just starting to make their mark.

Our Team
Our multidisciplinary team allows for us to provide a broad and interconnected range of services. These services act as mutually supportive elements which create outcomes that go beyond the individual components. Overall Sugar can offer creative design, front and back end web and app development, and immersive technology driven services.