Learning and Development

BIMA Workshop | Magic Sauce in A Day

Making the magic sauce. A recipe for better conversations and stronger, more profitable relationships on 16th July in London.

Register here

BIMA Workshop | Magic Sauce in A Day

In partnership with Magic Sauce, this full day programme on 16th July in London is a bespoke version of the Magic Sauce programme which helps agency teams to build stronger relationships with their clients.

Researched from 150 interviews of agency and client leaders the programme covers amongst other things: Trusted Advisor theory, deeper client understanding and the empathy gap, relationship dynamics and better conversations around briefing and creative work.

This programme is designed to create more efficient, effective and enjoyable client relationships. Only 15 places available.

 Sign ups are closing on 11th July!

What is Magic Sauce in a day?

Sign up by Friday, 11th July

Bookings are open! Sign up by Friday, 11th July

Register your interest
What is Magic Sauce in a day?

This full day programme on 16th July is a bespoke version of the Magic Sauce programme which helps agency teams to build stronger relationships with their clients.

What to expect?

The programme covers:

  • Trusted Advisor theory
  • Deeper client understanding
  • The empathy gap
  • Relationship dynamics
  • Better conversations around briefing and creative work

This programme is designed to create more efficient, effective and enjoyable client relationships.

Who is it for?

The workshop provides a unique relationship-centred perspective on marketing, and as such the workshop is suitable for client service people from Senior Account Manager and above.

Your mentor

Delivered by James Hayhurst, an ex-agency leader turned Unilever marketeer with 20+ years’ total agency and client-side experience.

Details and cost
  • Full Day on Wednesday, 16th July 2025
  • Central London location

Costs:

  • BIMA Member £875 +VAT
  • Non-Member £950 +VAT

Please note that bookings are closing on Friday, 11th July. Only 15 places available.

In partnership with: