We’re excited to announce a strategic partnership with Blutui, the cloud-based creative platform empowering agencies around the world to build, host and manage web projects with speed, precision and elegance.
This collaboration marks the beginning of an alliance between two organisations that share a simple belief: that creativity deserves better tools, and that great digital experiences start with design craft.
For 40 years, BIMA has championed the people and practices shaping the UK’s digital and creative industry. Blutui, founded in New Zealand, has reimagined how creative studios deliver web projects — giving designers full control over their process without the technical friction.
Together, we’re exploring how UK agencies and BIMA members can leverage Blutui’s platform to streamline workflow, protect creative integrity. And to scale sustainably — from concept to launch.
“We recently selected the Blutui platform for the new BIMA website and will be extending a full RFP to interested BIMA members to undertake the project, planned for launch in early 2026,” says Jingwen He, Marketing Manager, BIMA.
This partnership goes beyond technology — it’s about creating new opportunities for our community to collaborate, innovate and grow.
Call for Developers:
Our Call for Developers is now live — inviting BIMA members to express interest in helping build the new BIMA website, powered by Blutui. It’s a unique opportunity to experiment with new technology, showcase your craft, and help shape the digital home of the UK’s creative and digital community.
Open to agencies, studios and independent developers with front-end expertise (HTML, CSS, JavaScript) who are excited to experiment with Blutui’s design-led, developer-friendly platform.
Exclusive Member Access to Blutui:
Members will also gain access to exclusive offers designed to make exploring Blutui simple and rewarding:
Together, these initiatives are designed to help agencies experiment, collaborate, and create with technology that’s built for them.
To celebrate the partnership, BIMA and Blutui will host an exclusive Fly-Through session on 25 November 2025, offering members a live, inside look at the platform.
The 45 to 60 minute interactive demo will showcase how agencies can supercharge their studios using Blutui’s powerful web development ecosystem, including its headless framework, Continuum.
The session will begin at 9:00 AM GMT, scheduled to accommodate attendees across the US and Asia-Pacific, and will include a live Q&A with Blutui’s leadership team.
Discover more and register here
“Our team is driven by one clear purpose, to give agencies a competitive advantage over non-agency competitors,” says Graeme Blake, CEO of Blutui. “We are building technology that strengthens the agency model, helps protect their margins, and amplifies the creativity and craftsmanship that make agencies indispensable.
This partnership reflects BIMA’s continued focus on innovation, international collaboration and creative empowerment.
As we enter our 40th year, we’re thrilled to join forces with partners like Blutui — those who remind us that digital is still, at its heart, a creative craft.
Blutui is a purpose-built cloud platform designed for creative agencies. Headquartered in New Zealand, it enables designers and developers to create, host and manage world-class web experiences through a single, intuitive system. blutui.com
BIMA (British Interactive Media Association) is the UK’s largest digital community, connecting and championing the people and businesses driving innovation across the sector. bima.co.uk