On Thursday 22 October, we brought the BIMA community together at The Pregnant Man in London for our very first BIMA Assembly. Over breakfast, we explored what’s next for digital through three sessions, each tackling a question the industry can’t afford to ignore.
SHIMA looked at what life is really like for women in the industry, from representation in leadership to maternity, returning to work and flexibility. Everyone left with a clear set of policies worth reviewing in their own business.
The Sustainability Council examined the hidden environmental cost of AI, which is potentially the biggest source of emissions in digital workflows. It doesn’t have to be. Choosing smaller models, making work better rather than just making more of it and using AI to cut waste can all make a real difference.
Our Beyond Compliance panel explored what happens when online safety becomes a commercial issue, and why it matters to brands, platforms and agencies alike. Anna Sampson of Resolver hosted, joined by Natalia Greene of Resolver, Suzie Rafla of CoDesign Futures, and Will Ville of WeAre8.
Thank you to Laurence Parkes for hosting, to Aliya Vigor-Robertson of JourneyHR, Ben Perkins of Subvert Studio and Charlie Stewart for leading the council sessions, to Anna Sampson and our panel, and to The Pregnant Man for having us. And thank you to everyone who came along and joined the conversation.
This was the first of an ongoing series, so watch this space for the next BIMA Assembly. In the meantime, see what’s coming up, or find out how to get involved with our councils.
