On Tuesday 10 November, 100+ agencies across the UK spent the day in 100+ schools for BIMA Digital Day, introducing students aged 11 to 16 to careers in digital and creativity.
Working in teams, students took on a creative challenge set by Vue, our challenge partner for this year’s Digital Day. Students aged 11 to 16 worked alongside digital professionals to take on a real brief from Vue: How can digital ideas make Vue the cinema young people choose first, and keep them coming back?
Thank you to every agency that gave up a day and shared their experience with students. Thank you to the schools that welcomed us in, and to Vue for setting a brilliant challenge. And thank you to our sponsor, EPAM, for helping make Digital Day happen.
Agencies and schools shared photos and videos from the day with #DigitalDay26 on LinkedIn. Have a look, and tag us if you haven’t posted yours yet.
Digital Day is one of the most direct ways our industry can show young people what a career in digital looks like. Digital Day 2027 is on Wedneday 10th November. Sign up your school or agency on our Digital Day page.
