Campaign of the Year

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: A Wee Scoosh: Making Vaccination easy for kids by Bright Signals for Public Health Scotland
BRONZE: Everton in the Community: VR:SC programme by Juice Immersive / Ludovico

Charity and Social Enterprise

GOLD: Charity Rebrand brings a Smile by Think
SILVER: Everton in the Community: VR:SC programme by Juice Immersive / Ludovico
BRONZE: The Unspoken Addiction: a digital lifeline for those who suffer in silence by Flipside Health

Innovative use of AI

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Winning market leadership through climate leadership by Braidr
BRONZE: AI-powered analytics for reducing ad spend, increasing sales & easy reporting. by ASK BOSCO®

Technology of the year

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Jellyfish Share of Model™ by Jellyfish
BRONZE: Flex-ray. The future of movement health. by MRM UK and FLEXR Technologies

Innovative Use of Content

SILVER: Back of the net: Turning football’s greatest transfers into a data-led Brazilian content sensation by Anything is Possible
BRONZE: Policing Tomorrow Magazine by National Police Chiefs Council & Four Agency

User Experience

SILVER: Hyde Housing’s Digital Rebuild: Behavioural Insight Meets User-Centred Design by Reading Room & Hyde Group
BRONZE: Explora Journeys: Exemplary User Experience by Explora Journeys

Education

GOLD: Everton in the Community VR:SC Programme – Education by Juice Immersive / Ludovico
SILVER: Neohaven Noodles by PRELOADED
BRONZE: Law Yeah! by University of Sheffield Law School (Fortitude Project) in partnership with Four Agency

Inclusive Design

GOLD: Immersive Innovation in Access: Southeastern’s Virtual Station Tour by The Virtual Tour Experts
SILVER: WWF: Embedding and designing visual accessibility by GAIN
BRONZE: Carl’s Collections by Jollywise for PBS Kids, Spiffy Pictures and Fuzzytown Productions

Digital Product Development

GOLD: The Unspoken Addiction: Building a digital lifeline for those who suffer in silence by Flipside Health
SILVER: Flex-ray. The future of movement health. by MRM UK and FLEXR Technologies
BRONZE: Transforming the National Library of Scotland’s online presence by Storm ID

Use of Data

GOLD: From Fragmented to Future-Ready: How Ignition Powers Smarter Growth in Property Marketing by Space & Time
SILVER: Uniquely Welsh – Experts in their Field by Four Cymru and Hybu Cig Cymru
BRONZE: Starbucks AI Customer Voice Analysis by Monks

Innovative use of Social

GOLD: Pack Your Crocs by Digitas UK
SILVER: Nails.INC x 1000heads | Nailing Life Campaign by 1000heads
BRONZE: Kerrygold x 1000heads | From Cult to Culture by 1000heads

Health and wellness

GOLD: A Wee Scoosh: Making Flu Vaccination Easy for Kids by Bright Signals for Public Health Scotland
SILVER: Flex-ray. The future of movement health. by MRM UK and FLEXR Technologies
BRONZE: Future Platforms & Virgin Active: A Digital Wellness Ecosystem by Future Platforms & Virgin Active

Generative AI

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Lost Voices of War – Bringing history to life with GenAI by Capgemini, Google Cloud & Imperial War Museums
BRONZE: Experian – Using Generative AI to increase ad strength and drive mid-funnel reach on Performance Max. by Jellyfish

Digital Product Build

GOLD: UK Coaching’s Kitbag Solution: Delivering Multiple Sites at Scale with Brand-Specific Customisation by Reading Room & UK Coaching
SILVER: easyJet app by Valtech
BRONZE: Electric Ireland Smart Insights by Electric Ireland / Accenture Song

Transport & Leisure

GOLD: MSQ DX and Translink: Pioneering the Future of Transport by MSQ DX
SILVER: Explora Journeys: Transforming Luxury Travel Online by Explora Journeys
BRONZE: easyJet’s Service Blueprint: A New Era of Comms by CACI Ltd

Social Good

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Big Life Adventure: Redefining digital belonging for adults with learning disabilities by Athlon
BRONZE: St John Ambulance – Seconds to Save by Visualise & St John Ambulance

Services & Utilities

GOLD: Electric Ireland Smart Insights by Electric Ireland / Accenture Song
SILVER: Holding up a mirror to pension apathy by Union Direct
BRONZE: Hereford & Worcester Fire and Rescue Service by Hereford & Worcester Fire and Rescue Service and DRPG

Brand Experience

GOLD: The Devil Wears Prada by Dewynters
SILVER: Visa Live at le Louvre by Imagination
BRONZE: Volkswagen’s Personalised Brochures by Tribal Worldwide London
 

Consumer

GOLD: Kerrygold x 1000heads | From Cult to Culture by 1000heads
SILVER: Malts.com: Rebranding and Redefining the Consumer Experience by Critical Mass
BRONZE: The Perfume Shop | Mobile App by AS Watson Group

Innovative use of digital media

GOLD: Oatly ‘It Works With Tea’ by Jellyfish
SILVER: Transport for London – Fabric of London at the Outernet by Bernadette from VCCP, Everyone agency, Girl&Bear and Wavemaker
BRONZE: Launching the BBC Metaverse in India by 8 Million Stories for BBC World Service
 

Digial Design / UI

GOLD: Longleat by Great State
SILVER: Law Yeah! by University of Sheffield Law School (Fortitude Project) in partnership with Four Agency
BRONZE: Hyde Housing’s Digital Rebuild: Behavioural Insight Meets User-Centred Design by Reading Room & Hyde Group

Immersive Experience

GOLD: Everton in the Community VR:SC Programme – Immersive Experience by Juice Immersive / Ludovico

Trailblazers

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Craft Coaching by Craft Coaching & Apexx Life
BRONZE: Starbucks AI Customer Voice Analysis by Monks

Agency of the Year

GOLD: Bright Signals
SILVER: Candyspace
BRONZE: 8 Million Stories

Business

GOLD: Elevate by Optime Group
SILVER: The Contentful Experience Tour – Powered by Tech, Fuelled by Humans by Street Agency
BRONZE: Cyncly: From digital product to growth engine by Candyspace

Transformation Project

GOLD: Trussell: Building a digital movement to end the need for food banks by manifesto and Trussell
SILVER: easyJet app by Valtech
BRONZE: Digital Transformation at Leeds City Council: Unified Platform Strategy for Council Cultural Services by CultureSuite

Innovative Use of Performance Media

GOLD: Banking on First Party Data with Tesco Bank by 8 Million Stories
SILVER: Unique Homestays: Aligning SEO & PPC to unlock bookings by Climbing Trees
BRONZE: Driving Down Costs, Accelerating Leads with Tesco Insurance by 8 Million Stories & Tesco Insurance & Money Services

Creative Award
Transport for London – Fabric of London Experience by Bernadette from VCCP, Everyone agency and Wavemaker

Grand Prix
O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette