Announcing the BIMA 100 for 2022

11 May 2022

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Every year, we celebrate 100 of the people who are leading the industry right now. We’re not talking about work and projects, we’re talking about the leaders, pioneers, entrepreneurs and changemakers – the people we look up to. Congratulations to all the ones who have made it in this year’s 100!

CEOs and Leaders

Aigli Balamatsi, CEO & Executive Strategy Director at Interweave Agency
Amina Folarin, Global People Director & Chief Inclusion Officer at OLIVER
Antony Mayfield, CEO & Founding Partner at Brilliant Noise
Becky Simms, Founder and CEO at Reflect Digital
Ben Scoggins, CEO at Organic
Clare Hart, SVP, Managing Director at Critical Mass
Danielle Bassil, CEO at Digitas UK
David Tuck, Group Chief Executive Europe at Kin + Carta
Jaye Cowle, Managing Director at Launch
Jonny Tooze, Group CEO at LAB Group
Kathryn Strachan, Managing Director at Copy House
Phillip Lockwood-Holmes, Managing Partner at Whitespace / Isobar
Richard Coope, Founder of Brightful & Co-Founder of Winchester Creatives
Sabrina Chevannes, CEO & MD at Complex Creative

Champions for Change

Alex Holliman, Managing Director at Climbing Trees
Emma Gardner, Serial Co-Founder at Born Equal Consults | Not Your Monolith Mag | With Not For
James Fox, Experience Director at Kin + Carta
Joyann Boyce, Inclusive Marketing Consultant at Arima & Co / Inclued AI
Lynn Pilkington, Inclusion & Engagement Consultant at This is Milk
Nick Myers, UK Head of Planning at OLIVER
Rebecca Crook, Chief Growth Officer at Somo
Sarah Neblett-Lindo, Global HR Director at Croud
Seye Olokode, Delivery Manager at Candyspace
Tom Greenwood, Managing Director at Wholegrain Digital

Client Services and Project Management

Alexander King, Head of Delivery at UNRVLD
Alice Williams, Head of Project Delivery at Omobono
Chris Lewis, Client Services Director at Cyber-Duck
Joe Weston, Head of Sport at We Are Social Sport
Kashif Hasan, Strategy & Commercial Director at UNRVLD (Made to Engage)
Kate Allen, Project Director at The Organic Agency
Kathleen Edmondson, Client Director at Wunderman Thompson Technology
Laura Woolger, Project Director at Bernadette
Leslie Rois-Burrows, Senior Project Manager at Graphite Digital
Noel Warnell, Delivery Director at Reason
Rachel Smith, Experience Director at Wunderman Thompson Commerce
Richard Stainer, Chief Executive Officer, Global Clients at OLIVER

Creatives and Designers

Arda Awais, Experience Designer at UNRVLD / Identity 2.0
Daniel Robert Prieto, Head of Product Design at Reason
Denzel Kessie, Freelance Illustrator and Graphic Designer
Dominic Gregory, Service Design Manager at Accenture Interactive
El Reeve, Senior UX Designer at Candyspace
Neil Cooper, Executive Creative Director at Critical Mass
Nimo Awil, Creative Director at Media.Monks
Rod Sobral, Global Chief Creative Officer at OLIVER
Taavi Kelle, Design and Innovation Lead at Potato
Will Aslett, Creative Director at Bernadette

Entrepreneurs & Visionaries

Alex Sibille, Co Founder at Future Factory
Ben Mercer, Co-founder & CCO at Personify XP
Euan Andrews, Chief Executive Officer at xDesign
James Cannings, Chief Sustainability Officer at MSQ
Katz Kiely, CEO at and beep
Laura Braithwaite and Kate Merritt, Co Founders at Liberty Hive
Marcus Hemsley, Director of Fountain Partnership, and Co-founder of the Million Tree Pledge
Paramjit Uppal, CEO and Founder at AND Digital
Simon Martin, Founder and Chief Executive at OLIVER

Marketing Directors & CMOs

Darryl Sparey, Managing Director and Co-Founder at Hard Numbers
Fiona Gray, Marketing Director at Equator
Madeleine Cooper, CCO & Founding Partner at Brilliant Noise
Tazz Parker, Marketing Director at Digital Detox

Rising Stars

Alex Crowley, Insight & Innovation Executive at LAB Group
Ali Aljoubory, Developer at Candyspace
Benoit Le Gendre, Data and Adtech Strategy Lead at Serpico by Croud
Charlotte Williams, Marketing Executive (Apprentice) at Many
Craig Pryde, Founder & Chief Technology Officer at Different Breed Ltd
Emily Power, Head of eCommerce at Reload Digital
Evelyn Ofosu, Senior Designer at Kin + Carta
Gareth Jones, Experience Architect at ELSE London
Kinga Kusak, Marketing Manager at Copy House
Lynne Egwuekwe, Mid-weight UX Designer at BBC
Morgane Tanguy, User Experience Designer at This Is Milk
Oleta Hambleton, Senior Marketing Manager at OLIVER
Ramsey Marwan, Head of Marketing at FX Digital
Rania Nur, Product Manager at William Joseph, Museum of the Home & Collaborative Future
Ruby Cardona Senker, Campaign and Communications Assistant at Sightsavers
Ryan Toddington, Transformation Lead at Sopra Steria

Strategists and Consultants

Ashley Alleyne, Inclusion Consultant at Creative Equals
Gareth Anderson, Senior Strategy Consultant at CreateFuture
Helen Evans, Lead Strategist at Great State – Strategic Lead across the Royal Navy
Lynn Aitchison, Head of Marketing at After Digital
Michael Patten, Data Strategist at Launch
Morgan Kainth, Head of Strategy at Kin + Carta
Ola Clark, Digital Experience Manager at Avanade
Rachel Hatton, Chief Strategy Officer at OLIVER
Richard Logan, Lead Strategy & Digital Transformation Consultant at Wunderman Thompson Technology
Sylvain Reiter, Client Services Officer at Cyber-Duck
Tarek Sioufi, Global Executive Strategy Director at Media.Monks
Tom Holt, Head of Strategy at UNRVLD

Students and Apprentices

Bryony Gavaghan, Account Manager at Future Factory
Esdras da Costa, BA Design Marketing Student at Kingston University
Morgan Lethbridge, Student/Apprentice at Eott
Rachael Radford, Planning Executive at Havas Lynx Group
Ursula Ackah, Student at Manchester Metropolitan University

Tech Innovation

Deepak Selvaraj, Director DevOps & QE at Engine Transformation
James Allsopp, Creative Technology Director at PRELOADED
Jeremy Mandell, Director of Solution Consulting at Paragon DCX
Kas Moreno Madrigal, Tania Carregha and Tanvi Yardi, Co-Founders at Fewl
Louis Bougeard, Principal consultant and software engineer at AND Digital
Mark James, Head of Development at After Digital
Simon Harper, Vice President, Digital & PMO at Clinigen Group
Will Humphrey, Creative Director at Sugar Creative


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