International healthcare business Alliance Pharma has appointed Space & Time as its media partner for its Consumer Healthcare business in the UK. The appointment was made without a pitch.
Space & Time will manage the paid media for Alliance Pharma, whose range of brands include Kelo-Cote and Ashton & Parsons1, with the overall objective of driving sales across the product portfolio. Work has already begun with the first campaigns going live in Q1 2022.
Jessica Gray, Marketing Manager Consumer Healthcare at Alliance Pharma, comments: ‘We’re delighted to have appointed Space & Time as our media partner. Their response to our initial brief stood out, with the attention to detail, the evident research carried out to understand our consumer better, and their strategic and creative recommendations leading us to believe they had excellent potential as our media partner. We have been working together on a strategic basis for several months now and we have not been disappointed. We see Space & Time as an extension to our team and are looking forward to seeing the results gained from this partnership.’
Andy Griffiths, associate director, client growth at Space & Time, adds: “Having the opportunity to work across the array of brands that forms part of the Alliance portfolio is truly exciting. This win expands our roster of clients in the pharmaceutical industry and we can’t wait to get started.”
1 Ashton & Parsons Teething Powders are a traditional herbal medicinal product used for the symptomatic relief of teething pain and the symptoms associated with teething which are sore and tender gums, flushed cheeks and dribbling, exclusively based upon long-standing use as a traditional herbal remedy. Contains tincture of Matricaria. Always read the label.