A new research whitepaper on the rise (and growing pains) of independent agencies in the UK.
With amazing insights from the likes of Vodafone, Vega Comms, Condé Nast, Responsible Media Advisory, and the one and only Ivan Fernandes, we are chuffed to share this with you.
The data is clear: indie momentum is building fast – 90% are already collaborating – but the road to scale is anything but smooth:
71% say adopting new tech is still a major hurdle
60% struggle with cross-agency coordination
39% are tied down by legacy holding group contracts
At SBS, we believe the future belongs to the bold and the collaborative.
It’s time to rewrite the playbook – with shared ambition, smart tech, and a networked approach to growth.
If you’re a brand or agency looking to navigate this transformation, we’d love to talk. Let’s build the future of media together.
Thanks so much to our amazing contributors for bringing this to life – Asad K., Emily Roberts, Ian Lees, Justin Cooke, Ivan Fernandes and Teodora Tepavicharova!
DOWNLOAD THE WHITEPAPER HERE
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WE ARE SBS
In a digital landscape dominated by complexity, scale and constant change, SBS exists to level the playing field.
We’re not here to replace agencies, consultancies or in-house teams. We’re here to empower them. Acting as an extension of our clients’ capabilities, we combine expert people, AI-powered technology and deep programmatic expertise to help ambitious brands and agencies compete with the very best in the market.
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