Absolute unveil new website for Applethwaite Homes aimed to enhance customer experience and strengthen brand identity

By Absolute Agency
04 Oct 2023

Applethwaite Homes, a leading house builder specialising in quality homes across
Lancashire and Cumbria, have recently launched their new website.

Renowned for their dedication to creating beautiful homes that cater to modern lifestyles
while harmonising with the local environment, Applethwaite joined forces with Absolute
Agency to overcome some of the challenges they faced with their previous website and to
help revitalise their online presence as part of a group wide digital transformation project.

Absolute delivered a bespoke solution that would enable the team to manage content, home
developments, and plot availability independently.

Following a successful rebranding project in 2022, Absolute continued to work closely with
the Applethwaite team to develop a fresh, tailor-made website, leveraging their bespoke
Absolute Control framework. The design seamlessly integrated the newly established
branding while offering a user experience that reflected Applethwaite’s unique approach.
With the Absolute Control framework, it also helps to empower the marketing and sales
teams to update and manage the key areas of the site, quickly and reactively via the custom
built modules and pattern library.

Colin Hetherington, Managing Director of Applethwaite, commented, “We have always been
extremely proud of the quality of the homes we build, however, we identified that our existing
brand identity, marketing materials and website didn’t match up to this. We wanted to
strengthen our position in the marketplace, whilst delivering a unique customer experience
from enquiry through to moving in, which truly represented Applethwaite. We feel that the
work done by Absolute delivers this and will help us stand out from our competitors”.

Chris Hodgen, Managing Director, Absolute Agency said “We have built a great partnership
with the Eric Wright Group over the last 3 years and it really feels like we’re going on a
journey together. The work my team has done with their home building arm Applethwaite, is
really starting to pay dividends for the brand and that is extremely exciting. The initial launch
is just the start of the digital journey for Applethwaite. Colin and his team are passionate
about delivering the best product for their customers and we’re really happy to be working
closely with them”.

The new Applethwaite website is now live at www.applethwaite-homes.co.uk


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