A Big Welcome to Big Amsterdam

By Ed Riseman
17 Dec 2018

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Big Group are delighted to announce that we have acquired two Amsterdam-based marketing and creative agencies, Brandworks and 230V, who have rebranded to form Big Amsterdam – an extension of our award-winning UK agency with offices in London, Newbury and Bath.

230V was founded by Bas Jongerling, Coen Zuijdervliet and Karen Mönnich in 2015, providing strategic creative, brand activation and public relations services. Brandworks was founded by Michel van den Houten, supporting brands and organisations to accelerate or launch their business in the Benelux and European markets.

Both having been acquired by Big Group will rebrand as Big Amsterdam, with Michel van den Houten appointed as the Managing Director. Big Amsterdam will focus on brand activation, supported by digital and customer experience services.

Nick Scott, CEO of Big Group stated:

“It has been a long-held ambition to scale our existing award-winning business outside the UK. With Amsterdam’s well-deserved reputation for creative excellence and business culture we felt it was the right location to extend our offering to our clients in Europe. We are very excited to have this creative and forward-thinking team onboard and being able to work together in Europe and the UK.”

Michel van den Houten, Managing Director of Big Amsterdam, said:

“The acquisition by Big Group provides us with the data-driven technological backbone that completes our proposition for our customers. We think, create and execute ROI driven brand activation and marketing campaigns and our ethos perfectly matches the Big Group culture in the UK.”

We welcome our new Dutch colleagues to the team and look forward to what the future holds!


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