In today’s market, buyers aren’t just looking for data. They’re looking for decision-making power.
That’s why the strongest multiples in the research and analytics space go to firms that move beyond reporting and into insight, foresight, and measurable client impact.
Here’s what consistently stands out to acquirers:
Proprietary data & IP – unique sources or methodologies that can’t be easily replicated.
Tech-enabled platforms – automation, dashboards, and real-time analytics that scale.
Clear link to ROI – showing how insights translate into client growth, retention, or efficiency.
Sector specialisation – depth in high-value industries like healthcare, financial services, or tech.
Embedded client relationships – multi-year contracts and recurring revenue streams.
Leadership bench strength – a team that goes beyond founder-led expertise.
Firms that tick these boxes aren’t just service providers. They become strategic partners. And that’s what commands premium valuations.
If you’re building for scale or considering an exit in the future, now is the time to start positioning around these drivers.
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David Blois
Managing Partner, M&A Advisory
As a Managing Partner at M&A Advisory and a Principal at Eaton Square, David initiates M&A transactions that maximise value and fit for clients in the global consulting, marketing communications, digital, and Martech sectors. With over 20 years of experience in corporate finance, business management, and strategic consulting, I deeply understand the industry dynamics, trends, and opportunities.
M&A Advisory was founded to provide a niche boutique service that combines a strong research ethos and global reach. M&A Advisory is part of Eaton Square, a global M&A firm that enables access to a global network of buyers and sellers. We are passionate about helping business owners achieve their exit goals and create lasting value. We are embedded in the industry, being the exclusive M&A partner for the PRCA and ICCO, the accredited M&A expert for the Design Business Association, members of BIMA and the DMA and a speaker at various industry events. If you are considering selling your business in the next five years, please contact me at davidb@mandaadvisory.com + 44 207 680 9849.
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