What Role Does AI and Tech Capability Play In Agency Valuation?

By M&A Advisory
08 Jul 2026

This is becoming one of the hottest questions we hear from agency owners.

Buyers are no longer just asking about your client list and revenue mix.  They are scrutinising whether your business is future-proofed.

Here are a couple of real-world examples of what we’re seeing in deals:

The lesson?

For owners considering a sale in the next few years, weaving a credible AI/tech narrative into your positioning is no longer optional; it’s essential.

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