UniLED Software and AdMOTO have joined forces to set a new standard for transparency, accountability and performance in mobile digital out-of-home (DOOH) advertising.
This strategic partnership will see UniLED’s third-party verification platform, UniLIVE, rolled out across AdMOTO’s digital mobile billboards on its 350 strong fleet of AdScooters.
By meticulously tracking and monitoring ad plays, the UniLIVE platform will ensure AdMOTO’s clients have access to independently verified campaign delivery data. This will provide media agencies and advertisers with the additional reassurance that their mobile DOOH campaigns have behaved as they should – playing in the right place, at the right time.
Additionally, this accurate and impartial performance data will ensure that mobile DOOH measurement and post-campaign reporting is as accurate as possible. As a result, agencies and advertisers have a more truthful and transparent picture of the effectiveness of mobile DOOH campaigns, and is further proof of this innovative media channel’s worth.
Ben Zloof, CEO at UniLED added. “AdMOTO is truly leading the way when it comes to DOOH innovation with its fleet of digital mobile billboards. But it’s also putting its money where its mouth is, ensuring that the most robust and transparent measurement is in place. Our partnership is helping to take this a step further. By offering verified, and accurate, playout data, its partner agencies and advertisers have increased clarity, transparency and most importantly peace of mind that their mobile DOOH ad campaigns are running as planned and booked. This in turn helps to build further credibility and unlock additional budget for mobile OOH – which is a win, win situation for all involved.”
Alex Oliver-Bolt, CEO, at AdMOTO explained: “When media is on the move, measurement has to keep up. The UniLIVE platform gives our clients in-flight campaign visibility and clarity of playout, delivering the transparency and accountability to make every spend decision count.”