The BIMA Awards 2025: 40th anniversary shortlist announced!

For 40 years, BIMA has been celebrating the biggest accomplishments in the UK’s digital and tech industry. This year, as the awards ceremony falls perfectly on our birthday, we’re combining the UK’s longest-standing and most prestigious digital awards with digital’s biggest birthday party.

A special milestone demands a special celebration. This year, we’ll be looking back at 40 years of digital brilliance.

We’ll be championing those set to take our industry into the future.

And we’ll be celebrating the very best of digital in 2025 with a shortlist brimming with craft, creativity, innovation and sustainability.

This year’s shortlist spans three key areas of British digital ingenuity: Campaign, Product, and Sectors & Special Categories. Finalists were chosen by a panel of exceptional judges who meticulously reviewed all entries through two rigorous rounds in Manchester, Glasgow, Bristol and London. Now, we’re delighted to share the results of their deliberations.

Your BIMA Awards 40th anniversary shortlist for 2025 is…

Shortlist

Campaign of the Year

• O2 Daisy vs Scammers
  Produced by VCCP, faith, Girl&Bear, Bernadette
• A Wee Scoosh: Making Vaccination easy for kids
  Produced by Bright Signals for Public Health Scotland
• Everton in the Community: VR:SC programme
  Produced by Juice Immersive / Ludovico

Charity and Social Enterprise

• The Unspoken Addiction: a digital lifeline for those who suffer in silence
  Produced by Flipside Health
• Charity Rebrand brings a Smile
  Produced by Think Design
• Everton in the Community: VR:SC programme
  Produced by Juice Immersive / Ludovico

Innovative use of AI

• Winning market leadership through climate leadership
  Produced by Braidr
• O2 Daisy vs Scammers
  Produced by VCCP, faith, Girl&Bear, Bernadette
• AI-powered analytics for reducing ad spend, increasing sales & easy reporting.
  Produced by ASK BOSCO®

Technology of the year

• Flex-ray. The future of movement health.
  Produced by MRM UK and FLEXR Technologies
• O2 Daisy vs Scammers
  Produced by VCCP, faith, Girl&Bear, Bernadette
• Jellyfish Share of Model™
  Produced by Jellyfish

Innovative Use of Content

• Back of the net: Turning football’s greatest transfers into a data-led Brazilian content sensation
  Produced by Anything is Possible
• Policing Tomorrow Magazine
  Produced by Four Agency for National Police Chiefs Council

User Experience

• Hyde Housing’s Digital Rebuild: Behavioural Insight Meets User-Centred Design
  Produced by Reading Room & Hyde Group
• Explora Journeys: Exemplary User Experience
  Produced by Explora Journeys

Inclusive Design

• WWF: Embedding and designing visual accessibility
  Produced by GAIN
• Immersive Innovation in Access: Southeastern’s Virtual Station Tour
  Produced by The Virtual Tour Experts
• Carl’s Collections
  Produced by Jollywise for PBS Kids, Spiffy Pictures and Fuzzytown Productions

Digital Product Development

• Transforming the National Library of Scotland’s online presence
  Produced by Storm ID
• The Unspoken Addiction: Building a digital lifeline for those who suffer in silence
  Produced by Flipside Health
• Flex-ray. The future of movement health.
  Produced by MRM UK and FLEXR Technologies

Best use of Data

• From Fragmented to Future-Ready: How Ignition Powers Smarter Growth in Property Marketing
  Produced by Space & Time
• Uniquely Welsh – Experts in their Field
  Produced by Four Cymru and Hybu Cig Cymru
• Starbucks AI Customer Voice Analysis
  Produced by Monks

Innovative use of Social

• Nailing Life Campaign
  Produced by 1000heads for Nails.INC
• Pack Your Crocs
  Produced by Digitas UK
• From Cult to Culture
  Produced by 1000heads for Kerrygold

Generative AI

• Lost Voices of War – Bringing history to life with GenAI
  Produced by Capgemini, Google Cloud & Imperial War Museums
• Experian – Using Generative AI to increase ad strength and drive mid-funnel reach on Performance Max.
  Produced by Jellyfish
• O2 Daisy vs Scammers
  Produced by VCCP, faith, Girl&Bear, Bernadette

Digital Product Build

• easyJet app
  Produced by Valtech
• UK Coaching’s Kitbag Solution: Delivering Multiple Sites at Scale with Brand-Specific Customisation
  Produced by Reading Room & UK Coaching
• Electric Ireland Smart Insights
  Produced by Accenture Song UKIA in partnership with ESB

Social Good

• O2 Daisy vs Scammers
  Produced byVCCP, faith, Girl&Bear, Bernadette
• Big Life Adventure: Redefining digital belonging for adults with learning disabilities
  Produced by Athlon
• St John Ambulance – Seconds to Save
  Produced by Visualise for St John Ambulance

Brand Experience

• Visa Live at le Louvre
  Produced by Imagination
• The Devil Wears Prada
  Produced by Dewynters
• Volkswagen’s Personalised Brochures
  Produced by Tribal Worldwide London

Innovative use of digital media

• Transport for London – Fabric of London at the Outernet
  Produced by  Bernadette from VCCP, VCCP, Everyone agency and Wavemaker
• Launching the BBC Metaverse in India
  Produced by 8 Million Stories for BBC World Service
• Oatly ‘It Works With Tea’   
  Produced by Jellyfish

Digital Design / UI

• Longleat
  Produced by Great State
• Law Yeah!
  Produced by Four Agency for University of Sheffield Law School (Fortitude Project)
• Hyde Housing’s Digital Rebuild: Behavioural Insight Meets User-Centred Design
  Produced by Reading Room & Hyde Group

Immersive Experience

• Everton in the Community VR:SC Programme
  Produced by Juice Immersive / Ludovico

Trailblazers

• Craft Coaching
  Produced by Craft Coaching & Apexx Life
• O2 Daisy vs Scammers
  Produced by VCCP, faith, Girl&Bear, Bernadette
• Starbucks AI Customer Voice Analysis
  Produced by Monks

Transformation Project

• Trussell: Building a digital movement to end the need for food banks
  Produced by manifesto and Trussell
• easyJet app
  Produced by Valtech
• Digital Transformation at Leeds City Council: Unified Platform Strategy for Council Cultural Services
  Produced by CultureSuite

Innovative Use of Performance Media

• Unique Homestays: Aligning SEO & PPC to unlock bookings
  Produced by Climbing Trees
• Driving Down Costs, Accelerating Leads with Tesco Insurance
  Produced by 8 Million Stories & Tesco Insurance & Money Services
• Banking on First Party Data with Tesco Bank
• Produced by 8 Million Stories

Sector: Business

• The Contentful Experience Tour – Powered by Tech, Fuelled by Humans
  Produced by Street Agency
• Elevate by Optime
  Produced by Optime Group
• Cyncly: From digital product to growth engine
  Produced by Candyspace

Sector: Consumer

• From Cult to Culture
  Produced by 1000heads for Kerrygold
• Malts.com: Rebranding and Redefining the Consumer Experience
  Produced by Critical Mass
• The Perfume Shop | Mobile App
  Produced by AS Watson Group

Sector: Education

• Law Yeah!
  Produced by Four Agency for University of Sheffield Law School (Fortitude Project)
• Everton in the Community: VR:SC programme
  Produced by Juice Immersive / Ludovico
• Neohaven Noodles
  Produced by PRELOADED

Sector: Health and wellness

• Future Platforms & Virgin Active: A Digital Wellness Ecosystem
  Produced by Future Platforms & Virgin Active
• A Wee Scoosh: Making Flu Vaccination Easy for Kids
  Produced by Bright Signals for Public Health Scotland
• Flex-ray. The future of movement health.
  Produced by MRM UK and FLEXR Technologies

Sector: Services & Utilities

• Electric Ireland Smart Insights
  Produced by Accenture Song UKIA in partnership with ESB
• Hereford & Worcester Fire and Rescue Service
  Produced by Hereford & Worcester Fire and Rescue Service and DRPG
• Holding up a mirror to pension apathy
  Produced by Union Direct

Sector: Transport & Leisure

• Pioneering the Future of Transport
  Produced by MMT for Translink
• Explora Journeys: Transforming Luxury Travel Online
  Produced by Explora Journeys
• easyJet’s Service Blueprint: A New Era of Comms
  Produced by CACI Ltd for easyJet

Agency of the Year

• Candyspace
• Bright Signals
• 8 Million Stories

A huge thank you to all the entrants, our brilliant judges, and the BIMA Awards Steering Group for their dedication and support in making this year’s awards a success. Congratulations to everyone who made the shortlist, it’s an achievement.

Join the party

Next, it’s the award ceremony itself on 20 November, your chance to find out whether you’re a Bronze, Silver, or Gold Award winner. And as the ceremony takes place precisely on our 40th birthday, it’s going to be a party to remember. Celebrate with us. Book your tickets HERE.

It’s going to be a night to remember and one of the biggest nights in the digital industry’s calendar – don’t miss out!

Book your tickets to the ceremony HERE.

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