London, 23rd May 2025 – BIMA is proud to reveal that Zoe Scaman, Founder and Keynote Speaker at Bodacious, and Chief Strategy Officer at 77X, has been inducted into BIMA’s esteemed Hall of Fame.
Each year, the British Interactive Media Association recognises outstanding members who have made remarkable impacts on the digital sector by inducting them into its Hall of Fame. The inductees join a distinguished group of trailblazers dating back to 2012, including businessman, entrepreneur, and TV personality Steven Bartlett; Professor Sue Black OBE, renowned computer scientist and social entrepreneur; Vice Chairman of Ogilvy UK Rory Sutherland; among others.
This year, we are proud to welcome Zoe Scaman – a pioneering strategist with an uncanny ability to spot patterns at society’s edge before they reach the mainstream – into the BIMA Hall of Fame.
Throughout her career, Zoe has deliberately chosen the road less traveled, transforming industries by illuminating what others haven’t yet seen. Her journey began in the innovative environments of Naked Communications, Droga5, and Ridley Scott Creative Group, with her work taking her from London to New York, Paris, Sydney, and even Ethiopia – each location adding new dimensions to her global perspective.
Today, as founder of Bodacious, Zoe guides brands like Nike, Netflix, and Coca-Cola through uncharted cultural territories. She simultaneously shapes strategy for NBA star Luka Dončić, serving as Chief Strategy Officer for both his youth-culture studio 77X and his charitable foundation.
Her acclaimed works – from The New Fandom Formula and Growth2 to her industry-shaking Mad Men. Furious Women essay – blend rigorous analysis with refreshing candour. Whether reimagining how Gen Alpha’s gaming experiences will transform creativity, forecasting community-driven economies, or exposing the invisible burdens mothers carry in advertising, Zoe consistently brings hidden truths into the light.
What sets Zoe apart isn’t just her impressive client roster or two decades of experience, but her radical openness – sharing insights while they’re still forming and creating brave spaces where others find both recognition and possibility. Now based in West Sussex with her two children, she continues to expand the boundaries of what strategy can be through her forward-thinking work and generous approach to knowledge-sharing.
We are deeply honoured to welcome Zoe Scaman to the BIMA Hall of Fame. Her bold ideas, boundless generosity, and unrelenting curiosity have left a lasting mark on the industry, inspiring others to create meaningful, positive change.
Find out more about the BIMA Hall of Fame here.
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