In Candyspace’s latest report – Getting the most out of CRO: A 2023 guide for Marketers – we explore key trends in experimentation and how brands can overhaul their CRO strategies to drive growth.
Included are expert insights from CRO leaders at NatWest, Currys, Hawes & Curtis and Clothes2Order, and how CRO is delivering value for their businesses, plus a feature on Mazda’s optimisation programme.
Candyspace
Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.
Our vision is to create digital products loved by everyone: the businesses we work with, their customers and our own team of passionate experts. We do that by finding the sweetspot between business need and customer demand, fusing insight, creativity and technology to build products that create value.
Candyspace has a proven process to bring quality digital products to market at speed, combining our industry-leading design and UX capabilities with a deep expertise in technology. Through this, we’re able to increase adoption, conversion and retention on those products; generate repeatable revenues streams; and improve customer engagement and advocacy. We reduce risk, cost and complexity, while helping our clients embrace a test-and-learn culture.
Once launched, we test, learn and optimise our digital products through data insights, with a continued relentless focus on delivering value to the business and relevance to its customers.
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