Upgrading and changing your organisation’s website should be a productive and risk-free task that elevates digital marketing performance. Typically, live changes have the chance to disrupt the site, potentially breaking pages for all users and stopping any traffic.
With the correct feature flagging technology, organisations have unlimited access to toggles of new deployments that can switch on or off. The ability to show the features to a selected percentage of site users allows the relevant teams to track the performance to consider making the change permanent.
To learn what technology is best for your organisation, read about the platform available for all major code languages in the LaunchDarkly vs Optimizely Rollouts review.