Around £2.6trillion is spent via mobile shopping annually, yet many ecommerce platform templates aren’t scaled for mobile devices meaning brands could be missing out on significant revenue opportunities. Digital platform choices can heavily impact revenue and customer satisfaction and loyalty, organisations that are customer-centric consider this at a strategic level to ensure that their DXP investment will support their long-term goals of growth and profitability.
Comparing ecommerce platforms can be a long and painful process, so we have created a comparison guide of two of the most popular technologies to help decision makers uncover which platform is best suited to their organisation’s requirements. Read more about the similarities and differences between Optimizely / Episerver and Magento.