BIMA Awards 2023 878AD

Produced by: 878AD - Sugar Creative, Ubisoft, Hampshire Cultural Trust & Sarner Produced for: Hampshire Cultural Trust

Winner

878AD

878AD is a next generation immersive experience by Sugar Creative, Hampshire Cultural Trust, Ubisoft and Sarner. This ground breaking project brings the Viking age to life through an immersive exhibition and city-scale augmented reality (AR). Users can explore Winchester and uncover hidden stories using geolocated AR technology which uses, for the first time, assets and content from Assassin’s Creed Valhalla.

The app and exhibition offer a unique glimpse into a key moment in history—the defeat of the Vikings by Alfred the Great in 878. Audiences are transported to Anglo Saxon England, witnessing the aftermath of the battle and the city’s reconstruction.

878AD expands the exhibition space to encompass the entire city, combining historical narratives with play and exploration. It showcases the possibilities of immersive technologies, pushing the boundaries of storytelling and engagement.

By bringing together history, technology, and entertainment, 878AD offers a truly unique and captivating experience. It exemplifies the power of immersive storytelling to educate, entertain, and transport audiences to a different time and place.

Categories

Technology-driven Experience: Silver

The team

  • Jason Veal & WIll Humphrey from Sugar Creative
  • Amy Jenkins – Le Guerroué & Romain Fascialé from Ubisoft
  • Paul Sapwell & Katerina Kremmida from Hampshire Cultural Trust
  • Ed Cookson from Sarner International