BIMA House | Breaking the Performance Plateau: Growth, Budget & Impact

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BIMA House @ SXSW London

This June, SXSW London will be the stage for bold, big ideas at the forefront of technology and creativity. As an official partner, BIMA House is transforming The Joiner on Worship into a dynamic community hub for two days of curated events, designed to spark conversations, share insights, and connect industry leaders. Learn more HERE.

Join Launch for a lunch panel discussion on how marketing teams can unlock growth, budgest and long-term impact.

In today’s economic climate, marketing leaders are under more scrutiny than ever. Marketing must perform-now-and prove its value in language the board understands. But what happens when results stall, budgets tighten, and channels stop scaling?

Join us for a powerful conversation with leaders who’ve lived through the plateau and pushed beyond it.

This panel brings together the perspectives that matter most when you’re being asked to do more with less-and still deliver growth.

What to expect?

This isn’t a “tips and tricks” session. It’s a straight-talking journey through:

• The reality: What performance plateaus really look like, and why they happen

• The pivot: How to shift strategy, creative, or commercial thinking to move forward

• The unlock: What convinces a board to invest again-and how to frame the ask

• The future: What sustainable growth looks like in a changed marketing world

You’ll hear from:

• A marketing leader who’s faced the plateau head-on and found a way through

• A CFO who’ll share exactly what gets boards to say “yes” to marketing

• An agency growth partner who sees the patterns, pitfalls, and possibilities across brands

• An intermediary who knows what conversations are really happening behind closed doors

You’ll leave with:

• Practical advice on how to escape the cycle of short-term thinking

• Real-life examples of how brands are breaking through their growth ceiling

If your results have plateaued but your ambition hasn’t, this one’s for you.

Who is it for?

This panel discussion is ideal for marketing leaders and agencies looking to help get out of the ‘performance plateau’. If you’re navigating a performance ceiling, trying to unlock budget, or seeking the next phase of growth, this session is for you.

Are you attending BIMA House? Let everyone know!
Download your attendee asset HERE and shout about it on social. Don’t forget to tag @BIMA and use #BIMAHouse.

Speaker line-up:

Jaye Cowle, CEO and Founder of Launch

Jaye Cowle is the CEO and Founder of Launch, the happy performance agency, which she’s grown from a kitchen-table startup to a multi-million powerhouse without external investment. With plans to more than double revenue in the coming two years, Jaye is driven by an ethos that happy people do great work. This philosophy has guided her in building a high-performing team that thrives on well-being, growth, and excellence.
Jaye is known for creating a positive agency culture at Launch and her engaging talks on how happiness fuels success, communicate her infectious positivity and commitment to building a thriving work environment. Currently, the only female founder in the Google Exec Circle, she exemplifies leadership that champions both people and performance.
Launch has become a trusted partner for brands eager to achieve growth through effective performance marketing, delivering meaningful connections with audiences and measurable business impact.

Amy Budd, Client Services Director, Launch

Amy brings over 25 years of expertise in marketing and client services, with a track record of driving growth for brands like Canon, Neal’s Yard Remedies, and Toshiba. At Launch, she leads high-impact partnerships that delivered measurable success, championing
client happiness through our connected approach to performance marketing.

Keir Mather, Marketing Consultant, Neon Bridge

Working together with brands and agencies to build high-performance partnerships that ignite collaboration, unlock creativity, and deliver better marketing outcomes. Former BBH London & Essence Head of Client Services, and Exposure MD.

Fleur Horner, The Value Engineers

Dr Fleur Horner is Global CEO of Strategy, Innovation and Design consultancy The Value Engineers. Having started her career in the world of science as an Exercise Physiologist, she pivoted in 2012, joining TVE to work with some of the world’s biggest and best-loved brands before taking over as CEO last spring. Fleur and her team have leveraged their expertise to help brands such as PlayStation, TikTok, Icelandair and Gail’s cut through seas of meaningless data, move beyond decision paralysis and transform the theoretical into tangible, actionable roadmaps to brand growth.

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For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk