BIMA Growth Stories Live: Shared Learnings for Growing your Agency

Posted by BIMA

Leaders of agencies of all sizes are invited to join BIMA’s CEO & Leadership Council for a discussion and Q&A.

Leaders of agencies of all sizes are invited to join the BIMA’s CEO & Leadership Council for a discussion and Q&A.

From managing growth and maintaining culture to introducing hierarchy and evolving your leadership style, growing your agency is fraught with unknowns and big decisions.

BIMA’s ‘Growth Stories’ event is here to help. Hosted by Robin Bonn, Co-Chair of BIMA’s CEO & Leadership Council, this is your opportunity to ask questions to industry leaders and growth specialists, listen to their learnings and also share your own experiences.

Regardless of your agency’s size or maturity, you’ll come away with tips for growth, pitfalls to avoid and a real sense of community with your fellow leaders.

For this session, we will be joined by Sarat Pediredla, Chief Executive Officer at Hedgehog Lab, who will be sharing his growth story.

We look forward to seeing you there!

Your Host:

Robin Bonn, Founder at Co:definery

Robin Bonn is the CEO of Co:definery, a specialist consulting and coaching business that helps agencies create their own ‘Market of One’ – enabling them to accelerate growth, command a premium and attract the best talent in the market.He’s also the host of The Immortal Life of Agencies podcast, a Marketing Week columnist, the co-chair of BIMA’s CEO & Leadership Council and a mentor for SheSays, supporting women and non-binary people in the creative industries.

Speakers:

Sarat Pediredla, Chief Executive Officer at Hedgehog Lab

Amusing though it is to those who know him, Sarat was once set to become a brain surgeon. Then he found computers – and discovered his true passion.

After moving from India to the UK to study software engineering, he worked as a developer for several years before setting up his own company, hedgehog lab, with fellow developer Mark Forster. hedgehog lab is a global digital product consultancy on a mission to digitally craft a better world.

The business, which has raised £6.3m of investment from Private Equity investors, was ranked #9 in GP Bullhound Fastest Growing Northern Tech businesses and in the Inc 5000 list of fastest-growing European businesses. It was also named one of the Best Workplaces in the UK by Great Place to Work® UK and one of the Most Flexible Companies to work for in 2023 by Flexa.

Sarat, who remains passionate about all things digital and has consistently positioned himself at the cutting edge of technology, unlocking innovation and driving growth.

Date

Tue, 10 Jun 2025
17:00 - 19:00

Location

London,
London

TBC TBC, London, TBC

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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