London, 15th August 2024 — The British Interactive Media Association (BIMA) is thrilled to announce that the second Digital Day Challenge Partner for 2024 is modern British luxury brand, Burberry. We are thrilled to have Burberry join us as one of our Digital Day Challenge Partners, alongside Microsoft.
Renowned for its rich heritage and forward-thinking approach to technology, Burberry is set to bring a unique perspective to this year’s BIMA Digital Day. Together with Microsoft, Burberry will collaborate with our sponsors, EPAM Systems Inc. and Human First Collective, to create this year’s unique Digital Day challenges.
“We know that a great brief makes all the difference to the experience students have with Digital Day. Not just how it’s written, but it’s the brand behind it that will inspire them. So Burberry is the perfect partner to Microsoft to get students thinking about problem solving through innovation” said Matt Sullivan, MD at BIMA.
With over 200 schools and 150 agencies participating every year, Digital Day is the crown jewel of BIMA’s activity. BIMA’s mission is to make it bigger and better every year, bridging the skills gap in the industry and inspiring the next generation of digital talent by showcasing the vast opportunities available.
The 13th edition of Digital Day is taking place on 13th November this year and applications are now open. Join us in inspiring the next generation of digital talent—sign up for Digital Day by 23rd August.
For more information, reach out to us at digitalday@bima.co.uk.
About BIMA:
BIMA is the voice of tech and creativity. BIMA is a not-for-profit membership organisation for digital and tech professionals, agencies, businesses, charities, and universities across the UK. BIMA drives innovation through knowledge sharing, showcasing best practices, and developing talent. It gives its members the chance to have their voices heard and to make a difference. Members of BIMA value innovation, the sharing of knowledge and best practice, and supporting the next generation of industry professionals. They are leaders in their field and committed to making outstanding experiences by harnessing the combination of technology and creativity.