For over four decades, BIMA has been celebrating the biggest accomplishments in the UK’s digital and tech industry. This year, our theme is Eclecticity, a celebration of the sheer range, originality and unexpected brilliance shaping British digital work.
We’ll be championing those set to take our industry into the future.
And we’ll be celebrating the very best of digital in 2026 with a shortlist brimming with craft, creativity, innovation and eclectic thinking from every corner of the industry.
This year’s shortlist spans three key areas of British digital ingenuity: Campaign, Product, and Sectors & Special Categories. Finalists were chosen by a panel of exceptional judges who meticulously reviewed all entries through two rigorous rounds across the UK. Now, we’re delighted to share the results of their deliberations.
A special thanks to our headline sponsor, Webflow, for helping make this year’s Awards possible.
Your BIMA Awards shortlist for 2026 is…*
*Entries are listed in no particular order, so no clues here. You’ll have to wait until the night to find out who takes home Bronze, Silver or Gold.
Innovative Use of AI
Waitrose Frontline AI Assistant
Produced by frog for Waitrose
Avanade Intelligent Garden
Produced by Avanade for RHS Chelsea Flower Show 2025
100% Accurate and on brand, 0% Shot: Audi’s AI Production System
Produced by Accenture Song for Audi UK
Use of Data
Samsung Data OS: Giving Every Launch a Live Pulse
Produced by Digitas UK, part of Publicis Groupe for Samsung Electronics UK
PublicisGo x Lloyds Banking Group | Hunting Hidden Growth: Lloyds’ new audience-first model for incremental acquisition.
Produced by PublicisGo – Performance Engine team for Lloyds Banking Group
Braidr & Fieldcraft Studios – Upstream. Where the problem starts.
Produced by Braidr & Fieldcraft Studios
Innovative Use of Digital Media
Lloyds £5K House Deposit: Last Seen in 1996
Produced by Publicis Go for Lloyds Banking Group
Apart of Me – Grieving Cards
Produced by Monks for Apart of Me
A Wee Bit Obsessed
Produced by Bright Signals for Commonwealth Games Glasgow 2026
Innovative Use of Social
Purina x 1000heads – Beyond the Bowl: Turning Marine Restoration Into Social Storytelling
Produced by 1000heads for Purina
Pringles HOT Seat Challenge
Produced by Tommy & Zeal for Pringles, Kellanova
Brand Potential x MSA Safety: Your Hero’s Favourite Brand
Produced by Brand Potential for MSA Safety
Campaign of the Year
Purina x 1000heads – Beyond the Bowl: Turning Marine Restoration Into Social Storytelling
Produced by 1000heads for Purina
This Is Not AI: How Launch Built a Full-Funnel Strategy for Icelandair
Produced by Launch for Icelandair
The Royal Mint, Great British Treasure Hunt
Produced by Candyspace for The Royal Mint
Experience Design (UI, UX)
One Little Independent Records: Five Decades, One Platform
Produced by 11:11 Studio for One Little Independent Records
Model Health: Lab-grade biomechanics
Produced by Mustard Navy for Model Health
Bluey’s Library
Produced by Jollywise for BBC Studios, Ludo Studio
Trailblazers
Brand Currency Index by Social Element
Produced by Social Element for The Marketing Industry
POD LDN – Promo Tool
Produced by POD LDN Network – Promo Tool , Umbrella Collective for Public Product
Avanade Intelligent Garden
Produced by Avanade for RHS Chelsea Flower Show 2025
Brand Experience
Disrupt & Wizz Air: Let’s Get Lost London
Produced by Disrupt for Wizz Air
Blue Mondays – O2 Priority
Produced by Bernadette from VCCP for Priority from Virgin Media O2
Lloyds £5K House Deposit: Last Seen in 1996
Produced by Publicis Go for Lloyds Banking Group
Best Digital Product
Building a digital subscription service for the world’s oldest Sunday newspaper Produced by AND Digital + The Observer
Enabling St Austell wholesale to thrive
Produced by True Digital for St Austell
ITVX – World Cup
Produced by Candyspace and Monterosa for ITV
Transformation Project
Engineering Growth: Re-platforming the Culture, Capability and Commercial Engine of ITVX
Produced by ITV
Reviving The Observer as an independent voice in liberal journalism
Produced by AND Digital + The Observer
Scaling Beyond The Shutters: Rebuilding TCMM’s Platform for Growth
Produced by True Digital for TCMM Shutter Group
Inclusive Design
RHP Group: Accessible by design
Produced by Great State for RHP Group
EnVision VR
Produced by Brunel Design School & University of Cambridge for EPSRC
Rooted in Access: How Kew Opened Its Digital Doors
Produced by Manifesto for Kew Gardens
Immersive Experience (AR, VR, XR)
EMBODY Be The Change: Violence Against Women and Girls VR Training in UK Rail
Produced by Juice Immersive for Department for Transport / Innovate UK
Multi-Sensory Pod
Produced by Critical Mass for INFINITI
Inside Chornobyl – 360° VR for the EBRD
Produced by VISUALISE & EBRD for the European Bank for Reconstruction and Development (EBRD)
Innovative Use of Performance Media
EverTrek: Generative Engine Optimisation for AI Search
Produced by Noble Performance for EverTrek (Bucket List Adventure Travel Limited)
This Is Not AI: How Launch Built a Full-Funnel Strategy for Icelandair
Produced by Launch for Icelandair
Hunting Hidden Growth: Lloyds’ new audience-first model for incremental acquisition
Produced by PublicisGo – Performance Engine team for Lloyds Banking Group
Social Good
The Arthur Tut
Produced by Digitas for Arthritis UK
Blowing The Whistle On Abuse
Produced by Bright Signals for Scottish Football Association
Apart of Me – Grieving Cards
Produced by Monks for Apart of Me
Sector: Business (B2B)
Making Miller’s Difference Matter
Produced by 7DOTS for Miller
Acticare B2B Enablement
Produced by 4 Roads Ltd for Acticare
Worcester Bosch Vault
Produced by CACI Limited for Worcester Bosch, part of the Bosch Home Comfort Group
Sector: Consumer
Purina x 1000heads – Beyond the Bowl: Turning Marine Restoration Into Social Storytelling
Produced by 1000heads for Purina
The Dole Tinned Hawaiian Pizza by FINN Partners
Produced by FINN Partners for Dole Packaged Foods
The Royal Mint, Great British Treasure Hunt
Produced by Candyspace for The Royal Mint
Sector: Health and wellness
Model Health: Lab-grade biomechanics
Produced by Mustard Navy for Model Health
One Less Thing: Making Vaccination Feel Lighter
Produced by Bright Signals for Public Health Scotland
The Arthur Tut
Produced by Digitas for Arthritis UK
Sector: Services & Utilities
HSBC Mobile App
Produced by Accenture Song, HSBC for HSBC
Waste not, want not. A bold brand reposition built for consultancy leadership. Produced by Think for Agecko
EE Christmas Customer Campaign
Produced by Digitas for EE
Agency of the Year
Launch Online
MSQ DX
Space & Time
A huge thank you to all the entrants, our brilliant judges, and the BIMA Awards Steering Group for their dedication and support in making this year’s awards a success. Congratulations to everyone who made the shortlist, it’s an achievement.
Next, it’s the award ceremony itself on Thursday 19th November, your chance to find out whether you’re a Bronze, Silver, or Gold Award winner. Get ready for a night that captures everything Eclecticity stands for, a genuine celebration of the range, originality and unexpected brilliance shaping our industry. Celebrate with us.
It’s going to be a night to remember and one of the biggest nights in the digital industry’s calendar, don’t miss out!
BIMA Awards Sponsored by:
