For 40 years, BIMA has been celebrating the biggest accomplishments in the UK’s digital and tech industry. This year, as the awards ceremony falls perfectly on our birthday, we’re combining the UK’s longest-standing and most prestigious digital awards with digital’s biggest birthday party. A special milestone demands a special celebration. This year, we’ll be looking back at 40 years of digital brilliance. We’ll be championing those set to take our industry into the future. And we’ll be celebrating the very best of digital in 2025 with a shortlist brimming with craft, creativity, innovation and sustainability. This year’s shortlist spans three key areas of British digital ingenuity: Campaign, Product, and Sectors & Special Categories. Finalists were chosen by a panel of exceptional judges who meticulously reviewed all entries through two rigorous rounds in Manchester, Glasgow, Bristol and London. Now, we’re delighted to share the results of their deliberations. Your BIMA Awards 40th anniversary shortlist for 2025 is...
Campaign of the Year
O2 Daisy vs Scammers Produced by VCCP, faith, Girl&Bear, Bernadette
A Wee Scoosh: Making Vaccination easy for kids Produced by Bright Signals for Public Health Scotland
Everton in the Community: VR:SC programme Produced by Juice Immersive / Ludovico
Charity and Social Enterprise
The Unspoken Addiction: a digital lifeline for those who suffer in silence Produced by Flipside Health
Charity Rebrand brings a Smile Produced by Think Design
Everton in the Community: VR:SC programme Produced by Juice Immersive / Ludovico
Innovative use of AI
Winning market leadership through climate leadership Produced by Braidr
O2 Daisy vs Scammers Produced by VCCP, faith, Girl&Bear, Bernadette
AI-powered analytics for reducing ad spend, increasing sales & easy reporting. Produced by ASK BOSCO
Technology of the year
Flex-ray. The future of movement health. Produced by MRM UK and FLEXR Technologies
O2 Daisy vs Scammers Produced by VCCP, faith, Girl&Bear, Bernadette
Jellyfish Share of Model™ Produced by Jellyfish
Innovative Use of Content
Back of the net: Turning football’s greatest transfers into a data-led Brazilian content sensation Produced by Anything is Possible
Policing Tomorrow Magazine Produced by Four Agency for National Police Chiefs Council
User Experience
Hyde Housing’s Digital Rebuild: Behavioural Insight Meets User-Centred Design Produced by Reading Room & Hyde Group
Explora Journeys: Exemplary User Experience Produced by Explora Journeys
Inclusive Design
WWF: Embedding and designing visual accessibility Produced by GAIN
Immersive Innovation in Access: Southeastern's Virtual Station Tour Produced by The Virtual Tour Experts
Carl's Collections Produced by Jollywise for PBS Kids, Spiffy Pictures and Fuzzytown Productions
Digital Product Development
Transforming the National Library of Scotland’s online presence Produced by Storm ID
The Unspoken Addiction: Building a digital lifeline for those who suffer in silence Produced by Flipside Health
Flex-ray. The future of movement health. Produced by MRM UK and FLEXR Technologies
Best use of Data
From Fragmented to Future-Ready: How Ignition Powers Smarter Growth in Property Marketing Produced by Space & Time
Uniquely Welsh - Experts in their Field Produced by Four Cymru and Hybu Cig Cymru
Starbucks AI Customer Voice Analysis Produced by Monks
Innovative use of Social
Nailing Life Campaign Produced by 1000heads for Nails.INC
Pack Your Crocs Produced by Digitas UK
From Cult to Culture Produced by 1000heads for Kerrygold
Generative AI
Lost Voices of War – Bringing history to life with GenAI Produced by Capgemini, Google Cloud & Imperial War Museums
Experian - Using Generative AI to increase ad strength and drive mid-funnel reach on Performance Max. Produced by Jellyfish
O2 Daisy vs Scammers Produced by VCCP, faith, Girl&Bear, Bernadette
Digital Product Build
easyJet app Produced by Valtech
UK Coaching’s Kitbag Solution: Delivering Multiple Sites at Scale with Brand-Specific Customisation Produced by Reading Room & UK Coaching
Electric Ireland Smart Insights Produced by Electric Ireland / Accenture Song
Social Good
O2 Daisy vs Scammers Produced byVCCP, faith, Girl&Bear, Bernadette
Big Life Adventure: Redefining digital belonging for adults with learning disabilities Produced by Athlon
St John Ambulance - Seconds to Save Produced by Visualise for St John Ambulance
Brand Experience
Visa Live at le Louvre Produced by Imagination
The Devil Wears Prada Produced by Dewynters
Volkswagen's Personalised Brochures Produced by Tribal Worldwide London
Innovative use of digital media
Transport for London – Fabric of London at the Outernet Produced by Bernadette, VCCP, Everyone agency, Girl & Bear and Wavemaker
Launching the BBC Metaverse in India Produced by 8 Million Stories for BBC World Service
Oatly 'It Works With Tea' Produced by Jellyfish
Digital Design / UI
Longleat Produced by Great State
Law Yeah! Produced by Four Agency for University of Sheffield Law School (Fortitude Project)
Hyde Housing’s Digital Rebuild: Behavioural Insight Meets User-Centred Design Produced by Reading Room & Hyde Group
Immersive Experience
Everton in the Community VR:SC Programme Produced by Juice Immersive / Ludovico
Trailblazers
Craft Coaching Produced by Craft Coaching & Apexx Life
O2 Daisy vs Scammers Produced by VCCP, faith, Girl&Bear, Bernadette
Starbucks AI Customer Voice Analysis Produced by Monks
Transformation Project
Trussell: Building a digital movement to end the need for food banks Produced by manifesto and Trussell
easyJet app Produced by Valtech
Digital Transformation at Leeds City Council: Unified Platform Strategy for Council Cultural Services Produced by CultureSuite
Innovative Use of Performance Media
Unique Homestays: Aligning SEO & PPC to unlock bookings Produced by Climbing Trees
Driving Down Costs, Accelerating Leads with Tesco Insurance Produced by 8 Million Stories & Tesco Insurance & Money Services
Banking on First Party Data with Tesco Bank
Produced by 8 Million Stories
Sector: Business
The Contentful Experience Tour – Powered by Tech, Fuelled by Humans Produced by Street Agency
Elevate by Optime Produced by Optime Group
Cyncly: From digital product to growth engine Produced by Candyspace
Sector: Consumer
From Cult to Culture Produced by 1000heads for Kerrygold
Malts.com: Rebranding and Redefining the Consumer Experience Produced by Critical Mass
The Perfume Shop | Mobile App Produced by AS Watson Group
Sector: Education
Law Yeah! Produced by Four Agency for University of Sheffield Law School (Fortitude Project)
Everton in the Community: VR:SC programme Produced by Juice Immersive / Ludovico
Neohaven Noodles Produced by PRELOADED
Sector: Health and wellness
Future Platforms & Virgin Active: A Digital Wellness Ecosystem Produced by Future Platforms & Virgin Active
A Wee Scoosh: Making Flu Vaccination Easy for Kids Produced by Bright Signals for Public Health Scotland
Flex-ray. The future of movement health. Produced by MRM UK and FLEXR Technologies
Sector: Services & Utilities
Electric Ireland Smart Insights Produced by Electric Ireland / Accenture Song
Hereford & Worcester Fire and Rescue Service Produced by Hereford & Worcester Fire and Rescue Service and DRPG
Holding up a mirror to pension apathy Produced by Union Direct
Sector: Transport & Leisure
Pioneering the Future of Transport Produced by MMT for Translink
Explora Journeys: Transforming Luxury Travel Online Produced by Explora Journeys
easyJet’s Service Blueprint: A New Era of Comms Produced by CACI Ltd for easyJet
Agency of the Year
Candyspace
Bright Signals
8 Million Stories
A huge thank you to all the entrants, our brilliant judges, and the BIMA Awards Steering Group for their dedication and support in making this year’s awards a success. Congratulations to everyone who made the shortlist, it’s an achievement.
BIMA Awards Sponsored by:
