MSQ DX has won Optimizely’s Customer Choice Partner of the Year award for 2025, marking the second consecutive year and the fourth major Optimizely partner award in four years. As an Optimizely Platinum Partner with close to two decades on the platform, four Optimizely MVPs, and over 50 specialist certifications globally, this recognition from our clients confirms what our teams deliver every day: measurable commercial impact through deep Optimizely expertise.
Last week something big happened. MSQ DX picked up Optimizely’s Customer Choice Partner of the Year for 2025, and it’s the kind of recognition that hits differently because it comes directly from our clients. For the second consecutive year.
Customer Choice is the only Optimizely partner award voted for by clients themselves. The people we work with every day deciding that what we do together is worth shouting about. That fills me with pride, because the proof is in the pudding when it comes to our teams. Winning it once is special. Winning it twice, back to back, is proof of something more fundamental about how MSQ DX operates as an Optimizely implementation partner.
2022: Solution Partner of the Year – Recognised for volume and breadth of Optimizely services
2023: Digital Experience Partner of the Year – Recognised for DXP programme impact
2024: Customer Choice Partner of the Year – Customer and delivery excellence, voted by Optimizely clients
2025: Customer Choice Partner of the Year – Customer and delivery excellence, voted by Optimizely clients (consecutive win)
That consistency across four years doesn’t happen by accident. It happens because our people are relentlessly focused on making the organisations we work with measurably better at what they do.
I think that distinction matters.
The best Optimizely partnerships aren’t just about having a safe pair of hands on the other end of a Teams call. They’re about having people in the room who guide your thinking, who bring ideas you hadn’t considered, who challenge your assumptions because they genuinely want you to get a better outcome. Our teams do this constantly. They collaborate deeply with clients, get curious about the business problem behind the brief, and innovate on how the Optimizely platform can be applied in ways that drive real impact. Corinthia seeing 32.5% revenue uplift. CIPD seeing a 49% improvement in member perception of them as an innovative organisation. These aren’t accidental outcomes. They happen because our people push for more.
We’ve been building on Optimizely for close to two decades. In that time MSQ DX has grown to four Optimizely Most Valuable Professionals, accumulated over 50 specialist certifications globally, and delivered some of the most sophisticated personalisation, experience and content programmes on the platform. That depth of Optimizely expertise gives our teams the confidence to challenge convention. When a client’s planned approach won’t deliver the results they need, our consultants say so. When there’s a smarter way to architect a solution, our engineers propose it. When data reveals an opportunity the original brief didn’t anticipate, our strategists make sure it doesn’t get missed.
That’s the energy our clients are voting for. Not just competence, but ambition on their behalf. And the fact that they’ve now voted for MSQ DX two years running tells me this isn’t a moment. It’s a pattern.
Enterprise digital work is inherently complex. Multiple stakeholders, competing priorities, technical curveballs mid-build. The agencies that excel in this environment aren’t the ones who simply absorb complexity. They’re the ones who cut through it with clarity, creativity and conviction. Our consulting, client services, technical and delivery teams bring all three, every single day, whilst having a bit of fun along the way. Of course.
I want every organisation evaluating their Optimizely partnership to know what working with MSQ DX actually feels like. It feels like having a team that’s as invested in your success as you are. That gets excited about your challenges because they can see the opportunity in them. That brings fresh thinking to quarterly reviews instead of just reporting on what’s already happened. We don’t wait to be asked. We spot what’s possible and we go after it together.
Massive congratulations to everyone across our consulting, client services, technical and delivery teams who put the graft in every single day and make this kind of recognition possible. Four years. Four awards. You earned every single one.
And to our wonderful clients who nominated us for the second year running, thank you so much. We know your days are packed and writing nominations is rarely top of anyone’s list. The fact that you did it anyway, again, means the world. We are utterly over the moon.
Here’s to the next challenge. We can’t wait.
What is the Optimizely Customer Choice Partner of the Year award?
Customer Choice is the only Optimizely partner award voted for entirely by clients. It recognises the partner whose clients rate their experience, outcomes, and collaboration most highly. MSQ DX won this award in both 2024 and 2025.
How many Optimizely awards has MSQ DX won?
MSQ DX has won four major Optimizely awards in four consecutive years: Solution Partner of the Year (2022), Digital Experience Partner of the Year (2023), Customer Choice Partner of the Year (2024), and Customer Choice Partner of the Year (2025).
What Optimizely partner tier does MSQ DX hold?
MSQ DX is an Optimizely Platinum Partner with close to two decades of experience on the platform, four Optimizely Most Valuable Professionals (MVPs), and over 50 specialist certifications globally.
What results has MSQ DX achieved with Optimizely?
MSQ DX has delivered measurable commercial outcomes for Optimizely clients, including a 32.5% revenue uplift for Corinthia and a 49% improvement in member perception of the CIPD as an innovative organisation through personalisation, experience, and content programmes on the Optimizely platform.
Where does MSQ DX deliver Optimizely implementations?
MSQ DX delivers Optimizely implementations across Europe, the UK, and the USA, with approximately 600 people across the UK, Europe and Americas.