Tom Good

Head of UX Design, MRM UK

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Biography

With over a decade of experience crafting digital experiences for clients from every possible industry, Tom has a unique perspective on UX design that ranges from accessibility to AI, and user research to design systems. Tom blends strategic thinking, product design skills and cutting-edge tools to drive ideas from concept to delivery, transforming how businesses engage with their customers. He is a BIMA AI Council member and has co-authored standards for ethical AI use in the creative industry.