Following a marketing and advertising career, Fiona set up MESH Experience in 2006 to fill a gap in data and analytics. Brand growth is driven by all experiences people have with brands, yet half or more typically go unmeasured. By taking an Experience Driven Marketing approach and capturing how people come into contact with brands in real time MESH helps clients, like LG Electronics, to take quicker and smarter decisions about their investment. Fiona leads the Women in Research (WIRe) New York networking event and was honored that MESH won the Delta Air Lines women-owned business of the year, 2017.
BIMA member since 20th August 2020