Since founding DotCentric in 2010, Alastair has led the consultancy’s growth into a trusted digital experience partner for leading organisations. Recognised as an Optimizely expert – and formerly the UK’s official trainer for the platform – Alastair has delivered enterprise digital experience platform development across a wide range of sectors.
Today Alastair steers DotCentric’s strategic direction, with a particular focus on how AI can be harnessed to improve customer experience, operational efficiency and deliver measurable ROI.
BIMA member since 30th January 2025