The UK is fortunate to be able to draw from a rich pool of digital creativity. The Creative Council was established to celebrate that creativity, explore our craft and encourage emerging talent. The Council also showcases the great work created and produced in the UK, working to create opportunities for members and partners to collaborate with like-minded organisations in Britain and beyond, and promote the UK as a centre for open, diverse and world class creativity.
Dave Dunlop, Partner & Chief Design Officer at Else
Dave is the Partner and Chief Design Officer at ELSE, an award-winning experience design consultancy specialising in digital strategy, user experience and interaction design. He leads multi-skilled teams to deliver a range of work within product and service innovation to Design Ops. Working a 4-day week on highly strategic projects with an amazing client set including O2, Nivea, UBS, Ibis, Loterie Romande and T. Rowe Price.
Having an established R&D programme at ELSE, to help inspire curiosity in the design teams to find solutions to difficult and challenging areas of society. As such, he’s been working on a service called Sway, helping people to engage in small incremental changes to lessen their impact on the world. It’s an area he’s become deeply motivated on and is speaking at Interaction 21 Conference about.
Dave Ward, Creative Director at CreateFuture
Dave is Director of Design & Creative Teams at CreateFuture, a 500+ person innovation and design consultancy and one of the UK’s recognised Best Workplaces. He leads a 20-strong design team across strategy, brand, product and service design, working with clients including adidas, Disney, the BBC, abrdn, FNZ and Penguin Random House.
Over his career he’s worked on projects as varied as making snow in Disneyland, racing with the Stig and building fighting robots, alongside the more familiar terrain of simplifying complex propositions for some of the UK’s biggest financial brands. Dave is particularly focused right now on how design earns its place in an AI-native world: how creative teams stay relevant, how craft holds its value, and how the discipline keeps its seat at the table as the rules of production change. It’s the conversation he’s bringing to his co-chair role on the BIMA Creative Council.
