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Inspire
steering group

Celebrating the best of British ingenuity.

About the steering group

The Inspire Steering Group oversees the annual BIMA Awards programmes: BIMA Awards, BIMA 100 and BIMA Hall of Fame.

BIMA Awards - Each year hundreds of judges within membership review and debate the latest work in UK digital. This is a celebration of the work…problem solving for UK and global brands through innovation and creativity.


BIMA 100 - Behind great work are great people and the BIMA 100 celebrates the pioneers and changemakers that are driving our industry forward to a better place. The BIMA 100 is free to members to nominate.

Hall of Fame - Each year a new inductee is invited to the Hall of Fame to sit alongside names such as Stephen Fry and Sir Jonny Ive and last years winner, Zoe Scaman.

Steering group members

The Inspire Steering Group is chaired by Carren O'Keefe, Chief Creative Officer at Digitas.

Carren O’Keefe
Carren O’Keefe Chair & Chief Creative Officer at Digitas
Dave Dunlop
Dave Dunlop Creative Council Chair & CDO / Partner, Else
I am Partner and Chief Design Officer at Else, an award-winning experience design consultancy specialising in product & service innovation and digital product design.
Sarah Plant
Sarah Plant Experience Strategy Partner, Digitas
David Wain-Heapy
David Wain-Heapy Co founder, Prodigi
An experienced founder currently focused on building remote teams for digital businesses with Prodigi.
Jonny Goodall
Jonny Goodall Chief Experience Officer, Bernadette
Jonny is Chief Experience Officer at Bernadette from VCCP.
Malin Hanås
Malin Hanås Creative Director, Monks
Malin has over 20 years’ experience at digital & traditional creative agencies and startups in Amsterdam, Stockholm and London; on local, global and regional accounts; brands ranging from supercars to supermarket shampoo; though award-winning content, campaigns and new technology.
Stephanie Parry
Stephanie Parry MD, UK&I, Jellyfish
Stephanie has 20 years’ global experience in both large multi-market organisations and running high-growth SMEs, both B2B and B2C, in the UK, US and France.

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Apply to join the steering group

If you’re interested in joining a Steering Group you can register your interest below. Every quarter we’ll go through all council and steering group applications, so please bear with us when waiting for a reply.

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