Innovation Council

Continuing to foster the strongest Digital Innovation community in the UK.

About the council

The Innovation Council wants to make innovation achievable and accessible to all. We believe innovation is everyone’s job and meant for everyday situations — not just a designated team locked away in a lab.

The Innovation Council cares about problems and opportunities that have been tackled in new ways. This can be achieved through new technology, creative, data, and ways of working.

We work to find and forge a diverse and dynamic UK-wide community of innovators of all levels and disciplines, and prove a collaborative forum for sharing best practice, skills and lessons learned.

Please contact BIMA if you have an innovation story to share, or are interested in joining the Innovation Council.

Council members

The Innovation Council is chaired by Josh Wikins. Josh is focused on driving digital innovation globally, from running all employee ideas campaigns, to funding and oversight of innovative pilots to test and prove the business value from new and emerging technology. He enjoys learning from others across an ecosystem of peers, startups, students and consultants, regularly attending industry events, sitting at roundtables, as a guest speaker and has been a BIMA mentor since 2023.

Josh Wilkins
Josh Wilkins Council Chair & Global Digital Strategy & Transformation, Coca-Cola Europacific Partners
Leads Innovation within Coca-Cola Europacific Partners' global Digital Strategy & Transformation team, with 10 years across commercial, operations and strategy roles; BIMA mentor since 2023.
Roselyn Xavier
Roselyn Xavier Digital Marketing Manager, Accenture Song
Digital Marketing Consultant at Accenture Song and Deputy Lead of its 80+ Consulting Analyst community, creating innovative, inclusive customer experiences with marketing technology; 2022 Marketing Academy UK scholar.
Ross Timms
Ross Timms Director of Strategy and Transformation, frog
Strategic leader at frog who builds teams and shapes new offers, using strategy to help organisations make informed choices, with a focus on brand and experience transformation.
Ric Rodriguez
Ric Rodriguez Director of Innnovation, Found
Ric Rodriguez is a digital and strategy leader with over a decade of experience partnering with globally renowned brands and driving growth in start-up and scale-up businesses.
Innovator's guide

Innovator's Guide

BIMA Innovation Council

From the initial spark of an idea to the crucial decision of scaling, the BIMA Innovation Council has compiled the best practices and strategies to help you navigate every stage of the innovation process.

Apply to join the council

If you’re interested in joining a BIMA Council you can register your interest below. Every quarter we’ll go through all council and steering group applications, so please bear with us when waiting for a reply.

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