Immersive Tech Council

Perry Mason Council Co-chair & Head of Digital, Territory Studio

Head of Digital at Territory Studio, leading a team of designers, developers and thinkers creating award-winning digital experiences for fashion, gaming, automotive and consumer brands.

Emma Cooper Council Co-chair & Knowledge Transfer Manager, Innovate UK Business Connect

Creative business leader, strategist and producer with 20+ years in interactive entertainment, now Knowledge Transfer Manager for Creative Industries at Innovate UK Business Connect; BIMA 100 Hall of Fame member.

Tom Burton Head of Interactive, BBC Studios

Interactive director and commissioner with 20 years in the industry, now Head of Interactive at BBC Studios, where he co-founded the digital unit and produces immersive content.

Lauren Dyer Director Of Strategic Partnerships

Champion for immersive entertainment and web3 who joined Dimension in 2019 as Director of Strategic Partnerships, building brand partnerships around digital humans and real-time content; BIMA100 Tech Trailblazer.

James Allsopp Creative Technology Director, PRELOADED

Creative Technology Director at PRELOADED with 16 years across games, R&D and immersive technology, helping clients understand XR opportunities and audience use cases.

Rory Byrne Founder, Location XR

Creative technology business leader with 15 years' experience who founded LXR in 2017, a creative innovation studio using 3D and real-time technology to build audience experiences.

Melodie Ash Creative Producer, XR Stories

Creative Producer at XR Stories and member of the BIMA Immersive Tech Council.

Henry Stuart CEO, VISUALISE

Virtual reality pioneer who co-founded immersive content studio Visualise in 2011, producing VR, AR and 360-degree work for brands including Louis Vuitton, Audi and Google; author of Virtual Reality Marketing.

Samantha King Head of Programme, VIVE Arts

Head of Programme at VIVE Arts, which partners with cultural institutions and supports artists in applying new technologies to digital art.

Barry Christie Global Creative Lead, Meta

Global creative leader at Meta helping leading brands, C-suites and agencies shape the future of advertising across Instagram, Facebook, WhatsApp, Messenger, Quest and AI.

Sallyann Houghton Unreal Engine Business Development Media & Entertainment / Fashion Industry, EPIC GAMES

Unreal Engine Business Development lead for Media & Entertainment and Fashion at Epic Games, based at the London Innovation Lab, helping customers create real-time content.

Sarah Burslem Director of Business Development EMEA, Niantic, Inc.

Brand strategy and business development director, now at Niantic, with a history across e-commerce, gaming and financial services.

Alex Willis Chief Experience Officer, Disguise

Strategic and creative leader at Disguise using design thinking, emerging technologies and brand strategy to deliver transformative experiences and long-term sustainable growth.

Shehani Fernando Immersive Consultant and XR creator

Award-winning immersive director and creative producer with a background in non-fiction storytelling and documentaries; her work has premiered at the Venice Film Festival and IDFA.

Verity McIntosh Director of Immersive Arts, Associate Professor of Virtual and Extended Realities, UWE Bristol

Director of Immersive Arts, a £6m UK programme supporting over 200 artists with immersive technology, and Associate Professor of Virtual and Extended Realities at UWE Bristol.