CEO & Leadership Council

Empowering CEOs and leaders to build, sustain and grow their businesses.

About the council

The digital and creative industry is entering a period of profound change.

Business models are evolving. Skills are shifting. Talent expectations are changing. And the relationship between technology, creativity and society is becoming more important than ever.

BIMA needs to help its members navigate that change, and help shape what comes next.

The CEO & Leadership Council brings together senior leaders from across the BIMA community to provide strategic insight, challenge and direction on the issues that matter most to our industry.

It is a forum for leaders to step back from the day-to-day and consider the bigger picture:

  • Where is our industry heading?

  • What will businesses and their people need next?

  • What opportunities and risks are emerging?

  • And what role should BIMA play in shaping the future?

Council members

The CEO & Leadership Council is co-chaired by Rebecca Crook and Robin Bonn.

Rebecca is passionate about giving back and has been a BIMA mentor as well as a mentor for the Prince’s Trust. She is currently a mentor for Global Women in Technology.

Since founding Co:definery, Robin has advised the CEOs and Founders of dozens of agencies; repositioning, refocusing and reorganising them to increase standout and win more often.

Rebecca Crook
Rebecca Crook Co-chair & CEO, MSQ DX
Rebecca is UK CEO of MSQ DX, The Digital Impact Company, a 550-person digital experience agency delivering commercial impact for enterprise clients including Vodafone, Porsche and Caesars Entertainment across the UK, Europe and the US.
Robin Bonn
Robin Bonn Council Co-chair & Founder at Co:definery
Founder of Co:definery, a management consultancy advising agency CEOs on standout, conversion and profit, with 20 years driving growth for startups, independents and global networks.
Matt Simpson
Matt Simpson Managing Director, Candyspace
Managing Director of Candyspace with 20 years' experience helping businesses succeed digitally; previously held senior leadership roles at Zone and Cognizant, leading programmes for Coca-Cola, Adidas, BT and BMW Group.
Sarah Hackett
Sarah Hackett SVP, Growth EMEA, Apply Digital
Mark Ellis
Mark Ellis Brand Consultant, Mark Ellis
Stephen Firth
Stephen Firth Agency Guide, The Agency Adventure
Exited Founder / Business Mentor & Advisor / Guide at The Agency Adventure / Helping founders turn hard work into greater value
Piyush Poddar
Piyush Poddar VP Sales and Partnerships, Axelerant
Piyush has been a Growth Leader at Axelerant, a global Digital Experience Platform and Engineering company, for a decade.

Apply to join the council

If you’re interested in joining a BIMA Council you can register your interest below. Every quarter we’ll go through all council and steering group applications, so please bear with us when waiting for a reply.

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