BIMA Awards 2025

Celebrating 77 winners across 29 categories, with 2 special awards and over 200 industry leaders!

The 2025 winners

The BIMA Awards are the UK’s longest standing and most prestigious digital and tech awards. Established in 1985, they’ve set the gold standard in digital excellence for 40 years, recognising the work in British digital that pushes boundaries and creates real impact across business, culture, and society.

Campaign of the Year

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: A Wee Scoosh: Making Vaccination easy for kids by Bright Signals for Public Health Scotland
BRONZE: Everton in the Community: VR:SC programme by Juice Immersive / Ludovico

Charity and Social Enterprise

GOLD: Charity Rebrand brings a Smile by Think
SILVER: Everton in the Community: VR:SC programme by Juice Immersive / Ludovico
BRONZE: The Unspoken Addiction: a digital lifeline for those who suffer in silence by Flipside Health

Innovative use of AI

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Winning market leadership through climate leadership by Braidr
BRONZE: AI-powered analytics for reducing ad spend, increasing sales & easy reporting. by ASK BOSCO®

Technology of the year

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Jellyfish Share of Model™ by Jellyfish
BRONZE: Flex-ray. The future of movement health. by MRM UK and FLEXR Technologies

Innovative Use of Content

SILVER: Back of the net: Turning football’s greatest transfers into a data-led Brazilian content sensation by Anything is Possible
BRONZE: Policing Tomorrow Magazine by National Police Chiefs Council & Four Agency

User Experience

SILVER: Hyde Housing’s Digital Rebuild: Behavioural Insight Meets User-Centred Design by Reading Room & Hyde Group
BRONZE: Explora Journeys: Exemplary User Experience by Explora Journeys

Education

GOLD: Everton in the Community VR:SC Programme – Education by Juice Immersive / Ludovico
SILVER: Neohaven Noodles by PRELOADED
BRONZE: Law Yeah! by University of Sheffield Law School (Fortitude Project) in partnership with Four Agency

Inclusive Design

GOLD: Immersive Innovation in Access: Southeastern’s Virtual Station Tour by The Virtual Tour Experts
SILVER: WWF: Embedding and designing visual accessibility by GAIN
BRONZE: Carl’s Collections by Jollywise for PBS Kids, Spiffy Pictures and Fuzzytown Productions

Digital Product Development

GOLD: The Unspoken Addiction: Building a digital lifeline for those who suffer in silence by Flipside Health
SILVER: Flex-ray. The future of movement health. by MRM UK and FLEXR Technologies
BRONZE: Transforming the National Library of Scotland’s online presence by Storm ID

Use of Data

GOLD: From Fragmented to Future-Ready: How Ignition Powers Smarter Growth in Property Marketing by Space & Time
SILVER: Uniquely Welsh – Experts in their Field by Four Cymru and Hybu Cig Cymru
BRONZE: Starbucks AI Customer Voice Analysis by Monks

Innovative use of Social

GOLD: Pack Your Crocs by Digitas UK
SILVER: Nails.INC x 1000heads | Nailing Life Campaign by 1000heads
BRONZE: Kerrygold x 1000heads | From Cult to Culture by 1000heads

Health and wellness

GOLD: A Wee Scoosh: Making Flu Vaccination Easy for Kids by Bright Signals for Public Health Scotland
SILVER: Flex-ray. The future of movement health. by MRM UK and FLEXR Technologies
BRONZE: Future Platforms & Virgin Active: A Digital Wellness Ecosystem by Future Platforms & Virgin Active

Generative AI

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Lost Voices of War – Bringing history to life with GenAI by Capgemini, Google Cloud & Imperial War Museums
BRONZE: Experian – Using Generative AI to increase ad strength and drive mid-funnel reach on Performance Max. by Jellyfish

Digital Product Build

GOLD: UK Coaching’s Kitbag Solution: Delivering Multiple Sites at Scale with Brand-Specific Customisation by Reading Room & UK Coaching
SILVER: easyJet app by Valtech
BRONZE: Electric Ireland Smart Insights by Electric Ireland / Accenture Song

Transport & Leisure

GOLD: MSQ DX and Translink: Pioneering the Future of Transport by MSQ DX
SILVER: Explora Journeys: Transforming Luxury Travel Online by Explora Journeys
BRONZE: easyJet’s Service Blueprint: A New Era of Comms by CACI Ltd

Social Good

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Big Life Adventure: Redefining digital belonging for adults with learning disabilities by Athlon
BRONZE: St John Ambulance – Seconds to Save by Visualise & St John Ambulance

Services & Utilities

GOLD: Electric Ireland Smart Insights by Electric Ireland / Accenture Song
SILVER: Holding up a mirror to pension apathy by Union Direct
BRONZE: Hereford & Worcester Fire and Rescue Service by Hereford & Worcester Fire and Rescue Service and DRPG

Brand Experience

GOLD: The Devil Wears Prada by Dewynters
SILVER: Visa Live at le Louvre by Imagination
BRONZE: Volkswagen’s Personalised Brochures by Tribal Worldwide London

Consumer

GOLD: Kerrygold x 1000heads | From Cult to Culture by 1000heads
SILVER: Malts.com: Rebranding and Redefining the Consumer Experience by Critical Mass
BRONZE: The Perfume Shop | Mobile App by AS Watson Group

Innovative use of digital media

GOLD: Oatly ‘It Works With Tea’ by Jellyfish
SILVER: Transport for London – Fabric of London at the Outernet by Bernadette from VCCP, Everyone agency, Girl&Bear and Wavemaker
BRONZE: Launching the BBC Metaverse in India by 8 Million Stories for BBC World Service

Digial Design / UI

GOLD: Longleat by Great State
SILVER: Law Yeah! by University of Sheffield Law School (Fortitude Project) in partnership with Four Agency
BRONZE: Hyde Housing’s Digital Rebuild: Behavioural Insight Meets User-Centred Design by Reading Room & Hyde Group

Immersive Experience

GOLD: Everton in the Community VR:SC Programme – Immersive Experience by Juice Immersive / Ludovico

Trailblazers

GOLD: O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette
SILVER: Craft Coaching by Craft Coaching & Apexx Life
BRONZE: Starbucks AI Customer Voice Analysis by Monks

Agency of the Year

GOLD: Bright Signals
SILVER: Candyspace
BRONZE: 8 Million Stories

Business

GOLD: Elevate by Optime Group
SILVER: The Contentful Experience Tour – Powered by Tech, Fuelled by Humans by Street Agency
BRONZE: Cyncly: From digital product to growth engine by Candyspace

Transformation Project

GOLD: Trussell: Building a digital movement to end the need for food banks by manifesto and Trussell
SILVER: easyJet app by Valtech
BRONZE: Digital Transformation at Leeds City Council: Unified Platform Strategy for Council Cultural Services by CultureSuite

Innovative Use of Performance Media

GOLD: Banking on First Party Data with Tesco Bank by 8 Million Stories
SILVER: Unique Homestays: Aligning SEO & PPC to unlock bookings by Climbing Trees
BRONZE: Driving Down Costs, Accelerating Leads with Tesco Insurance by 8 Million Stories & Tesco Insurance & Money Services

Creative Award

Transport for London – Fabric of London Experience by Bernadette from VCCP, Everyone agency and Wavemaker

Grand Prix

O2 Daisy vs Scammers by VCCP, faith, Girl&Bear, Bernadette