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Will Lowe is ENGINE’s Chief Data Officer, consulting organisations on customer-centricity, value creation from data, data science, data regulations and marketing technology. Will is passionate about combining data with original ideas to create more profitable relationships between organisations and their customers. ENGINE supports organisations in developing their data and technology strategies and implementing and gaining value from martech platforms.
Will’s career began in marketing with Nestle and Diageo before he joined dunnhumby where he spent ten years helping global retailers and brands become more customer-centric and monetise their customer data. Will was also the Managing Director of Callcredit’s (now Transunion) Marketing Division, a credit bureau which is one of the UK’s largest consumer data and digital marketing businesses.